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Anouk Wipprecht’s fashion tech lab is a new hub for smart clothing experiments

Fashion tech designer Anouk Wipprecht is joining forces with the art and tech nonprofit Codame to run a new R&D studio in downtown San Francisco.

Wipprecht, who has created experimental smart dresses with Intel and Audi, will serve as creative director for Codame Labs which plans to focus on cross-discipline collaboration between the fashion and tech industries. And it could be where the next generation of futuristic smart clothing and textiles is made.

“The lab will complement our mission to bring together artistic and technical people for shared interactive experiences,” said Codame’s founder Bruno Fonzi. “With Anouk bringing her expertise in fashion and wearable technology, this promises to be an incredible year, and we look forward to seeing the prototypes the lab inspires our artists to create.”

Read my full article on Wareable here. 

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