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    Let Talk About Bots, Baby

    Back in November, we asked, have chatbots gone chic?  Episode 42 of the podcast introduced you to Epytom, a digital styling service founded by Anastasia Sartan and Marianna Milkis-Edwards. The premise of the bot, which talks to you via Facebook messenger, is that you only need 40 pieces of clothing to have endless, effortless style—and that includes shoes and accessories. The chatbot uses artificial intelligence to understand and essentially quantify style so it can tell you exactly what to wear each day.

    Today, we were so happy to learn the startup stole the spotlight at Facebook’s annual F8 conference. CEO and founder Anastasia Sartan was one of four panellists asked to speak on chatbots. You can watch the full panel discussion here.

    Congrats! We can’t wait to see what’s next for this fashion bot 🤖👗

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    Would you wear this Smart Bra?

    Wearable tech is getting more intimate than ever. As sensors become thinner and more flexible, it’s becoming easier to integrate technology into textiles. A new wave of fashionable wearables won’t just sit…

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    These Yoga Pants are Made from Recycled Bottles

    As consumers become more conscious of where their fashion comes from, we’re beginning to see more ethically sourced and produced products hit the market. Just last month our friends at Rothy’s…

  • Press

    WWTO Celebrates Women + Wearables

    Special thanks to Jessica Galang of Betakit for this write-up covering Electric Runway & WWTO’s Women and Wearables event, which took place last month at the MaRS Discovery District in Toronto…

  • News

    Electric Runway Seeks Volunteers in the 6ix

    Electric Runway has teamed up with the Design Exchange, StartupHere Toronto, the City of Toronto, and ModiFace to bring you InStore, an immersive event on the future of retail (May 2,…

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    First Look: Fitbit Alta HR

    While we’re not ones to share “shiny new object” posts regularly, when it comes to Fitbit, we can’t help but pay attention. The company is one of the most successful wearable…

  • Press

    March’s #WWTO Showcases Women in Hardware

    Thanks to BetaKit for covering our upcoming event on Women & Wearables on International Women’s Day. Read the full article on BetaKit here.   Women still earn 74 cents on the…

  • Press

    ER Founder Amanda Cosco Featured in Closet Space

    Earlier in the year, Electric Runway founder had the opportunity to be interviewed by Ashley Kilback of Closet Space. Amanda Cosco is a multimedia journalist who lives for fashion technology. In…

  • Publications

    Cover Girl Launches AI-Driven Customization App

    As made-to-order makeup upstarts such as Toronto-based Bite are gathering momentum, beauty brands everywhere are innovating to offer more personalized products and experiences. This month, Cover Girl is officially rolling out…