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    First Look: Fitbit Alta HR

    While we’re not ones to share “shiny new object” posts regularly, when it comes to Fitbit, we can’t help but pay attention. The company is one of the most successful wearable products to date, accounting for 30% of the wearable tech market, according to reports from IDC.

    The device that helped catapult the term “wearable tech” into mainstream consciousness recently upped its game with the Alta HR, a sleeker, thinner version of the wristable. In addition to the heart rate monitoring and activity tracking you’d expect from Fitbit, the Alta HR also tracks and measures your sleep, aligning it with wearable tech trends we’ve seen set by companies like Oura Ring. 

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  • Press

    March’s #WWTO Showcases Women in Hardware

    Thanks to BetaKit for covering our upcoming event on Women & Wearables on International Women’s Day. Read the full article on BetaKit here.   Women still earn 74 cents on the…

  • Press

    ER Founder Amanda Cosco Featured in Closet Space

    Earlier in the year, Electric Runway founder had the opportunity to be interviewed by Ashley Kilback of Closet Space. Amanda Cosco is a multimedia journalist who lives for fashion technology. In…

  • Publications

    Cover Girl Launches AI-Driven Customization App

    As made-to-order makeup upstarts such as Toronto-based Bite are gathering momentum, beauty brands everywhere are innovating to offer more personalized products and experiences. This month, Cover Girl is officially rolling out…

  • FashTechTV Read

    CES 2017 Fashion Tech Recap: Smart Home

    Since CES 2017 wrapped up earlier this month, we’ve been following up on earlier predictions re: major trends this year. ICYMI we already put out this feature looking at smart glasses, as…

  • Read

    Meet the Fashion Fusion Finalists

    Later this week, Electric Runway will help announce the winners of Fashion Fusion, an ideas competition meant to encourage innovation + collaboration in the fashion tech space with groundbreaking concepts. The initiative…

  • News

    Reserve Your GER Mood Sweater Now

    Early on in 2016, we sat down with Kristin Neidlinger of Sensoree, a design studio focused on emotive wearable tech, or what they’ve dubbed “extimacy”—that is, externalised intimacy. You can listen to…