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    Amazon Introduces Echo Look

    #OOTD and #OOTN Instagrammers rejoice, your favourite new gadget is on the way. The Echo Look is a new fashion tech device from Amazon that combines everything you love about AI…

  • News

    ElektroCouture presents #MarleneGlows

    We’re continually impressed with the house of Elektrocouture, and their latest creation is no exception. In case you haven’t heard, Elektrocouture is one of the only fashion houses in the world producing prêt-à-porter fashion…

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    Let Talk About Bots, Baby

    Back in November, we asked, have chatbots gone chic?  Episode 42 of the podcast introduced you to Epytom, a digital styling service founded by Anastasia Sartan and Marianna Milkis-Edwards. The premise of the bot, which talks…

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    Would you wear this Smart Bra?

    Wearable tech is getting more intimate than ever. As sensors become thinner and more flexible, it’s becoming easier to integrate technology into textiles. A new wave of fashionable wearables won’t just sit…

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    These Yoga Pants are Made from Recycled Bottles

    As consumers become more conscious of where their fashion comes from, we’re beginning to see more ethically sourced and produced products hit the market. Just last month our friends at Rothy’s…

  • Press

    WWTO Celebrates Women + Wearables

    Special thanks to Jessica Galang of Betakit for this write-up covering Electric Runway & WWTO’s Women and Wearables event, which took place last month at the MaRS Discovery District in Toronto…