Day one of the Consumer Electronics show is coming to a close. So what happened today in terms of fashion tech?
FitBit Announces a Smartwatch
— Electric Runway (@Electric_Runway) January 8, 2016
Evolving their presence on your wrist, FitBit debuted the FitBit Blaze today, a fitness-tracker/smartwatch hybrid. This $200 wearable combines everything you love about FitBit’s SmartTrack technology with the notification power of a smartwatch. Receive text, calendar, and call notifications and control your music. Bonus: it promises five-day battery life.
Misfit Debuts Specter & Ray
Our friends at Misfit continue to make noise, first with their debut of Ray yesterday and the announcement of Specter today. A departure from their signature circular pendant, Ray is a smart fitness tracker that looks more like a stylish FitBit. The device tracks fitness and activity levels as well as monitors sleep patterns and can be worn around the neck or on the wrist.
Today, the company followed up with Specter, a pair of headphones that double as a fitness tracker. In addition to promising high-quality sound, the headphones also track steps, distance, calories, and sleep duration and depth. Like other Misfit products, Specter can also be set-up as a smart button that interfaces with your phone to command specific actions via the company’s Link App. The headphones are scheduled to hit store shelves in spring of 2016.
Oura Ring Kicking Ass
Touting itself as the world’s first ring-sized wellness computer, the Oura ring is a smart wearable focused on improving your sleep patterns. Its understated design doesn’t announce itself as tech, but the ring’s technical capabilities seems to outsmart the rest: The smart computer inside can store data even when not tethered to a smart phone. While the company hasn’t announced anything new this week, they’re getting a lot of media attention for their fashion-first approach 👍