About

Podcast

YouTube

News

Marimekko Goes High-Tech

European audiences will be no stranger to the brand Marimekko. Known for their bold patterns and simple cuts, the Helsinki-based textiles company has pioneered trends in both women’s garments and home furnishings. Now, Marimekko is trying their hands at integrating digital technology with their open…

Branded Content

Lifestyle Tech Coverage for Amber Mac

This post was originally published for technology journalist and personality Amber Mac’s blog. I’m pleased to announce I’ll be contributing to her channels to help cover fashion and lifestyle tech. In a world increasingly filled with screens, what are the consequences…

Speaking

Amanda Cosco on the Lucky Few Podcast

Last week, I had the absolute pleasure of sitting down with Aaron Parker of The Lucky Few Podcast. In case you haven’t heard of it, The Lucky Few is a podcast about people who absolutely love what they do. The host,…

Read

Canadian Apparel Company Myant Launches Skiin Smart Underwear

Hey, here’s a weird question for you: how smart is your underwear?  If you’re anything like me, the idea of wearing technology near your parts may make you uncomfortable, to say the least, yet that’s exactly what one Canadian startup invites us to…

FashTechTV

Tech Tuesday: Electric Styles LED Shoes Review & Try-On

With music events like Way Home and Coachella attracting influencers from around the globe, it’s safe to say that festival fashion is just fashion. Floral headbands, flowing skirts, and oversized sunnies are setting the style scene beyond the fences of…

Read

Here’s What we Know About Bellabeat’s Smart Water Bottle

As the Internet of Things promises to digitize everything from our wallets to our fridges, wearable tech startups are expanding their product offerings. Companies like Under Armour and Misfit were quick to notice the potential for connected ecosystems, and…

Podcasts

Switching on the Apparel Industry

As promised, we’re back to our regular podcast programming this week, and oh boy do we have an episode for you! In this episode of the podcast (which is available on iTunes, SoundCloud or Stitcher)Fashion Tech journalist Amanda Cosco…

Podcasts

Welcome Back Podcast

As regular listeners of the Electric Runway podcast may have noticed, we took a break from recording for the past two months to produce InStore, our immersive event on the future of retail. InStore took place on May 2ND…

Speaking

Amanda Cosco on the Detangled Podcast

Earlier in April, we announced Electric Runway founder Amanda Cosco was going to be a guest on Detangled on CIUT-FM, the radio station out of the University of Toronto. Hosted by our friends Vasiliki (Vass) Bednar and Allison Smith, Detangled covers…

Read

Amazon Introduces Echo Look

#OOTD and #OOTN Instagrammers rejoice, your favourite new gadget is on the way. The Echo Look is a new fashion tech device from Amazon that combines everything you love about AI assistant Alexa with everything you’ve dreamed about from…

News

ElektroCouture presents #MarleneGlows

We’re continually impressed with the house of Elektrocouture, and their latest creation is no exception. In case you haven’t heard, Elektrocouture is one of the only fashion houses in the world producing prêt-à-porter fashion technologies. This means they’re not just creating costumes and…