Press Release

The Canadian Startup that wants to Change the way Teens Approach Periods

The Knixteen brand is the first-ever line of solution-focused intimates for girls ages 12 and up

TORONTO (May 25, 2017) – Knixwear, the leading brand of active intimates reinventing women’s underwear, today announces the launch of the first line of leakproof underwear designed specifically for teens. The Knixteen brand and line of products will offer the same performance, technology and protection as its top-selling adult counterpart. The brand features two styles of black leakproof, seamless panties – a boyshort and a bikini cut. Its ‘Oh-No’ Proof Technology™ incorporates absorbent, leak-resistant fabric and innovation often only found in high-performance workout gear, with moisture wicking, quick dry and odor killing properties in every product.

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Press Release

Estée Lauder Launches Augmented Reality E-Com Previews Powered by ModiFace

Last week, Estée Lauder, the flagship brand of The Estée Lauder Companies, announced the launch of an augmented reality-based product try-on experience, powered by ModiFace. Users on web and mobile applications can try on product shades on their phone or live video and then shop the products.

“We are delighted by our partnership with ModiFace which has resulted in an incredibly realistic and accurate representation of our products through Augmented Reality technology,” says Stephane de La Faverie, Global Brand President. “We are especially delighted that this capability is provided to our consumers across all platforms, including mobile, web, and tablet, directly on the product page where it can make the biggest impact.”

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Switching on the Apparel Industry

As promised, we’re back to our regular podcast programming this week, and oh boy do we have an episode for you! In this episode of the podcast (which is available on iTunes, SoundCloud or Stitcher)Fashion Tech journalist Amanda Cosco speaks with Julie Vargas of Avery Dennison and Andy Hobsbawm of EVRYTHNG. For years, Avery Dennison has been known for their labels and tags. Now, they’re collaborating with smart products platform EVRYTHNG to push apparel into the digital age.

Using RFID, mobile, and sensor-based technology, Avery Dennison has publically announced ambitions to digitze ten billion items of apparel and footwear in the next few years. This initiative, called “Born Digital” enables us to rethink the relationship between clothing, content, and consumers. In collaboration with Hobsbawm’s IoT team, the company has worked with fashion designers such as NYC-based Rochambeau to produce connected jackets that unlock different city-based experiences.Tune in to learn more about their brave new vision for the future of fashion.


FashTechTV Roundups

This was InStore, Our Immersive Event on the Future of Retail

We’re so excited to share this highlights reel of InStore with you! For those of you who missed it, InStore was our immersive event on the future of retail, which took place May 2ND at the Design Exchange in Toronto. Put on in partnership with AR company ModiFace and the City of Toronto’s Digitial Main Street initiative, InStore sought to explore how three emerging technologies—namely AR, VR, and AI—are shaping the future of how we shop and sell.

For those of you who came out to the event THANK YOU SO MUCH ?? for being there and for your support of Electric Runway and the fashion tech community. Sign up for our email newsletter to stay in the loop about events like these!


Welcome Back Podcast

As regular listeners of the Electric Runway podcast may have noticed, we took a break from recording for the past two months to produce InStore, our immersive event on the future of retail. InStore took place on May 2ND at the Design Exchange, Canada’s design museum. Put on in partnership with augmented reality company ModiFace and the City of Toronto’s Digital Main Street initiative, InStore looked at how three emerging technologies—namely, augmented reality, virtual reality and artificial intelligence— are impacting the future of how we buy and sell.

If you want to learn more about this awesome event as well as stay in the loop re: more events like it, we suggest you sign up for our weekly newsletter or follow us on Instagram. We also have photos from InStore on our Facebook page. 

Despite being busy planning this first-of-its-kind event in the 6ix, we didn’t stop covering the fashion tech beat! In this episode of the Electric Runway podcast, fashion tech journalist Amanda Cosco goes over her adventures the past few months at Dx3, Canada’s leading digital marketing and retail conference, as well as emceeing MakeFashion, Calgary’s high-tech, high-fashion runway show.

Had such an amazing time hosting @makefashionca last night ✊️ Making friends that glow wherever we go ✨

A post shared by FashionTech | ElectricRunway (@electric_runway) on

We’ve also been thinking a lot about the relationship between clothing and content. In an upcoming episode of the podcast, we speak with Avery Dennison‘s Director of Digital Solutions to talk about Born Digital, the company’s initiative to “switch on” the fashion industry. Their mission is to digitize ten billion items of apparel and footwear by connecting them to the internet (this phenomenon of “plugging in” everyday objects is often referred to as the Internet of Things).

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