Ahead of Electric Runway’s launch party, MaRS Discovery District reached out to find out what people could expect from this much-anticipated first-of-its-kind fashion tech show in Toronto. They published this article plus Q&A on their website.
Cellphone holsters and belt clips are now considered ancestors of the wearable technology movement. No longer a geek niche, the next generation of wearable tech is becoming seamlessly synthesized into the clothes we wear—fashion wearables—with less of an emphasis on practicality and more so on sleekness and style.
Two of this year’s hottest consumer-focused trends—gadgets and minimalism—clash head on. Will fashion-conscious women be willing to wear bulky, masculine devices strapped to their bodies? Probably not. For a startup to successfully produce and market a tech accessory in today’s market, the gadget’s esthetic quality can be equally as important as its functionality.