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Sephora Introduces Augmented Reality App Virtual Artist

On February 3rd, beauty brand Sephora will launch Virtual Artist, an augmented reality app connecting consumers to lipsticks they love and ultimately products for purchase. The app is powered by ModiFace, a Toronto-based skin analysis and facial visualization company aiming to change the way we see ourselves. Visual Artist is just another way retailers like Sephora are blending physical and digital experiences to cater to the customer of tomorrow.

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