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The Social Age of Wearable Tech: from Quantified Self to Emotional Second Skin

NEW YORK, NY – FEBRUARY 14: A model prepares backstage at Fitbit and PUBLIC SCHOOL Collaborate On Accessories Collection For Fitbit Alta on February 14, 2016 in New York City. (Photo by Dave Kotinsky/Getty Images for Fitbit)

FITBIT, MEET FASHION

On a crisp Sunday during New York Fashion week in February, inside a downtown gallery, a buzzy fashion brand called Pubic School unveiled its Fall 2016 collection, and it wasn’t just the clothes that had people talking. As models glided by in oversized shirts and cropped leather jackets, their wrists were adorned with metal and nylon wearable technology accessories made using Alta, Fitbit’s latest product offering.

Read my full article on Wareable here. 

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