Browsing Tag

Augmented Reality

  • Decoded Beauty (New York)

    Following the SELL-OUT first edition, Decoded Beauty returns on November 2 at ArtBeam, New York (alongside our Fashion Summit). Join us to debate the industry’s challenges and explore what’s in store for the future…

  • Read

    Putting the ‘AR’ in Art

    Before Nintendo and PlayStation became household staples for middle-class American gamers, there were the arcades of the late 70s and early 80s. For many of that era, games like Donkey Kong…

  • Speaking

    AR + VR Industry Night in Toronto

    On August 2nd, 2017, I had the opportunity to take the stage at House of VR for We Are Wearables’ VR/AR Industry Night. For those not in the know, We Are…

  • InStore: An Immersive Event on the Future of Retail

    The way we shop is changing. Websites are behaving more like stores, and stores are behaving more like websites. Whether it's mobile ordering or interactive mirrors, retailers are innovating to offer…

  • Publications

    Cover Girl Launches AI-Driven Customization App

    As made-to-order makeup upstarts such as Toronto-based Bite are gathering momentum, beauty brands everywhere are innovating to offer more personalized products and experiences. This month, Cover Girl is officially rolling out…

  • Body Hacking Conference

    You are a bodyhacker. Yes, you. Bodyhackers come in all shapes, sizes, and colors. Even “normal” ones. That’s because bodyhacking isn’t just about appearances. It can relate to inward reflection, chemical…

  • Publications

    The Future of Shopping is Magic

    In a 1963 episode of The Jetsons, Jane Jetson has been invited to the theatre. To choose her outfit for the evening, Jane enlists the help of her daughter, Judy, and a…

  • Fashion Tech Friday

    Friday, November 25

    Garmentory scores $2 million in investment, Drawsta releases personalised AR t-shirts, and two fashion tech opportunities you don’t want to miss. It’s Friday, November 25th and here’s what you need to…

  • News

    Drawsta Unveils Customized AR T-Shirts

    Just in time for Black Friday, our friends at Drawsta have released their customised augmented reality tees. Wearers are able to personalize text animations and emoji, which appear on the shirts when…

  • Fashion Tech Friday

    Friday, November 11, 2016

    Will.i.am. deepens his relationship with wearable tech by introducing i.am+ BUTTONS, Emma Shipley tests out augmented reality for a virtual try-on experience, and women across America unite in pantsuits. It’s Friday, November…

  • Press

    Toronto’s Tech Arcade Covered in Betakit

    At the Tract 9 technology and design incubator, the Toronto community has a chance to try out the latest in virtual reality through a VR arcade. Tract 9 teamed up with…

  • Read

    A Guide to Fashion and Augmented Reality

    Yesterday, we looked at the current state of virtual reality and how leading fashion brands are experimenting with this new medium. Today’s post turns our attention to augmented reality. Where virtual…