Browsing Tag

Augmented Reality

    InStore: An Immersive Event on the Future of Retail

    Websites are behaving more like stores, and stores are behaving more like websites. Whether it’s mobile ordering or interactive mirrors, retailers are innovating to offer rich experiences that dissolve the distinction between bricks and clicks.

    As the line between digital and physical continues to blur in all aspects of life, we’re asking, what are the implications for retail? What will the store of the future look like? How and where will the customer of tomorrow shop? In reply, Electric Runway has teamed up with Digital Main Streetthe City of Toronto, ModiFace and the Design Exchange, to bring you InStore: an immersive event on the future of retail.

    This evening event will take place in two parts designed to offer a balance of experience and education. Part one is an immersive, high-tech, high-touch retail showroom, featuring displays from ModiFace, Klothed, Kinetic Cafe, Jam3, CALA, Metavrse, and more. Attendees are invited to wander through and interact with a selection of next-generation retail technologies, including augmented reality mirrors and digital retail touchpoints.

    Part two is a short series of spotlight chats hosted by fashion tech journalist Amanda Cosco. Industry leaders will share insight into ideas of augmented retail, v-commerce, and how artificial intelligence (AI) will change how we shop. Forget the word omnichannel—this ain’t your momma’s retail conference.

    Catering by Daniel et Daniel

    Styling by Christian Dare

    Music by DJ Maya Killtron

    **UPDATE** Our full agenda is now live. Check it out! 

  • Publications

    Cover Girl Launches AI-Driven Customization App

    As made-to-order makeup upstarts such as Toronto-based Bite are gathering momentum, beauty brands everywhere are innovating to offer more personalized products and experiences. This month, Cover Girl is officially rolling out…

  • Body Hacking Conference

    You are a bodyhacker. Yes, you. Bodyhackers come in all shapes, sizes, and colors. Even “normal” ones. That’s because bodyhacking isn’t just about appearances. It can relate to inward reflection, chemical…

  • Publications

    The Future of Shopping is Magic

    In a 1963 episode of The Jetsons, Jane Jetson has been invited to the theatre. To choose her outfit for the evening, Jane enlists the help of her daughter, Judy, and a…

  • Fashion Tech Friday

    Friday, November 25

    Garmentory scores $2 million in investment, Drawsta releases personalised AR t-shirts, and two fashion tech opportunities you don’t want to miss. It’s Friday, November 25th and here’s what you need to…

  • News

    Drawsta Unveils Customized AR T-Shirts

    Just in time for Black Friday, our friends at Drawsta have released their customised augmented reality tees. Wearers are able to personalize text animations and emoji, which appear on the shirts when…

  • Fashion Tech Friday

    Friday, November 11, 2016

    Will.i.am. deepens his relationship with wearable tech by introducing i.am+ BUTTONS, Emma Shipley tests out augmented reality for a virtual try-on experience, and women across America unite in pantsuits. It’s Friday, November…

  • Press

    Toronto’s Tech Arcade Covered in Betakit

    At the Tract 9 technology and design incubator, the Toronto community has a chance to try out the latest in virtual reality through a VR arcade. Tract 9 teamed up with…

  • Read

    A Guide to Fashion and Augmented Reality

    Yesterday, we looked at the current state of virtual reality and how leading fashion brands are experimenting with this new medium. Today’s post turns our attention to augmented reality. Where virtual…