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    As regular listeners of the Electric Runway podcast may have noticed, we took a break from recording for the past two months to produce InStore, our immersive event on the future of retail. InStore took place on May 2ND at the Design Exchange, Canada’s design museum. Put on in partnership with augmented reality company ModiFace and the City of Toronto’s Digital Main Street initiative, InStore looked at how three emerging technologies—namely, augmented reality, virtual reality and artificial intelligence— are impacting the future of how we buy and sell.

    If you want to learn more about this awesome event as well as stay in the loop re: more events like it, we suggest you sign up for our weekly newsletter or follow us on Instagram. We also have photos from InStore on our Facebook page. 

    Despite being busy planning this first-of-its-kind event in the 6ix, we didn’t stop covering the fashion tech beat! In this episode of the Electric Runway podcast, fashion tech journalist Amanda Cosco goes over her adventures the past few months at Dx3, Canada’s leading digital marketing and retail conference, as well as emceeing MakeFashion, Calgary’s high-tech, high-fashion runway show.

    Had such an amazing time hosting @makefashionca last night ✊️ Making friends that glow wherever we go ✨

    A post shared by FashionTech | ElectricRunway (@electric_runway) on


    We’ve also been thinking a lot about the relationship between clothing and content. In an upcoming episode of the podcast, we speak with Avery Dennison‘s Director of Digital Solutions to talk about Born Digital, the company’s initiative to “switch on” the fashion industry. Their mission is to digitize ten billion items of apparel and footwear by connecting them to the internet (this phenomenon of “plugging in” everyday objects is often referred to as the Internet of Things).

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  • InStore: An Immersive Event on the Future of Retail

    The way we shop is changing. Websites are behaving more like stores, and stores are behaving more like websites. Whether it's mobile ordering or interactive mirrors, retailers are innovating to offer…