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Electric Runway

    InStore: An Immersive Event on the Future of Retail

    Websites are behaving more like stores, and stores are behaving more like websites. Whether it’s mobile ordering or interactive mirrors, retailers are innovating to offer rich experiences that dissolve the distinction between bricks and clicks.

    As the line between digital and physical continues to blur in all aspects of life, we’re asking, what are the implications for retail? What will the store of the future look like? How and where will the customer of tomorrow shop? In reply, Electric Runway has teamed up with Digital Main Streetthe City of Toronto, ModiFace and the Design Exchange, to bring you InStore: an immersive event on the future of retail.

    This evening event will take place in two parts designed to offer a balance of experience and education. Part one is an immersive, high-tech, high-touch retail showroom, featuring displays from ModiFace, Klothed, Kinetic Cafe, Jam3, CALA, Metavrse, and more. Attendees are invited to wander through and interact with a selection of next-generation retail technologies, including augmented reality mirrors and digital retail touchpoints.

    Part two is a short series of spotlight chats hosted by fashion tech journalist Amanda Cosco. Industry leaders will share insight into ideas of augmented retail, v-commerce, and how artificial intelligence (AI) will change how we shop. Forget the word omnichannel—this ain’t your momma’s retail conference.

    Catering by Daniel et Daniel

    Styling by Christian Dare

    Music by DJ Maya Killtron

    **UPDATE** Our full agenda is now live. Check it out! 

  • FashTechTV

    Women & Wearables Video Recap

    It has been just a few short weeks since Electric Runway + WWTO’s event on Women and Wearables, and we’re so excited to share this video recap with you! In case you…

  • Press

    WWTO Celebrates Women + Wearables

    Special thanks to Jessica Galang of Betakit for this write-up covering Electric Runway & WWTO’s Women and Wearables event, which took place last month at the MaRS Discovery District in Toronto…

  • FashTechTV

    Inside MakeFashion 2017

    If you’ve been following me on Instagram (GirlAboutToronto) you already know that I was in Calgary, Alberta this weekend to emcee MakeFashion. For those of you who aren’t already familiar, MakeFashion…

  • News

    Electric Runway Seeks Volunteers in the 6ix

    Electric Runway has teamed up with the Design Exchange, StartupHere Toronto, the City of Toronto, and ModiFace to bring you InStore, an immersive event on the future of retail (May 2,…

  • Press

    March’s #WWTO Showcases Women in Hardware

    Thanks to BetaKit for covering our upcoming event on Women & Wearables on International Women’s Day. Read the full article on BetaKit here.   Women still earn 74 cents on the…

  • Press

    ER Founder Amanda Cosco Featured in Closet Space

    Earlier in the year, Electric Runway founder had the opportunity to be interviewed by Ashley Kilback of Closet Space. Amanda Cosco is a multimedia journalist who lives for fashion technology. In…

  • Fashion Tech Friday

    Friday, February 3

    Designers Rochambeau + Rebecca Minkoff release items of connected clothing, a startup offers a personal safety device, and a spectacular show made possible by Intel and 360Fashion Network at the spring…