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    Michael Perry of Kit: Your First Virtual Employee

    Artificial intelligenceΒ is on the tip of our cultural tongue, but what does it really mean for the fashion industry? On today’s episode of the Electric Runway podcast, fashion tech journalist Amanda Cosco speaks with Michael Perry, the CEO and founder of Kit. Acquired by Shopify last year, Kit is a chatbot and AI platform that helps small-to-medium-size retailers with their digital marketing efforts. Kit can send email newsletters and thank you notes on behalf of your store, can place and run Facebook and Instagram ads, and can otherwise optimize your efforts across social media.

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