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    Press Release

    Estée Lauder Launches Augmented Reality E-Com Previews Powered by ModiFace

    Last week, Estée Lauder, the flagship brand of The Estée Lauder Companies, announced the launch of an augmented reality-based product try-on experience, powered by ModiFace. Users on web and mobile applications can try on product shades on their phone or live video and then shop the products.

    “We are delighted by our partnership with ModiFace which has resulted in an incredibly realistic and accurate representation of our products through Augmented Reality technology,” says Stephane de La Faverie, Global Brand President. “We are especially delighted that this capability is provided to our consumers across all platforms, including mobile, web, and tablet, directly on the product page where it can make the biggest impact.”

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  • Publications

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