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Virtual Reality

    FashTechTV Roundups

    This was InStore, Our Immersive Event on the Future of Retail

    We’re so excited to share this highlights reel of InStore with you! For those of you who missed it, InStore was our immersive event on the future of retail, which took place May 2ND at the Design Exchange in Toronto. Put on in partnership with AR company ModiFace and the City of Toronto’s Digitial Main Street initiative, InStore sought to explore how three emerging technologies—namely AR, VR, and AI—are shaping the future of how we shop and sell.

    For those of you who came out to the event THANK YOU SO MUCH ?? for being there and for your support of Electric Runway and the fashion tech community. Sign up for our email newsletter to stay in the loop about events like these!

  • InStore: An Immersive Event on the Future of Retail

    The way we shop is changing. Websites are behaving more like stores, and stores are behaving more like websites. Whether it's mobile ordering or interactive mirrors, retailers are innovating to offer…

  • Body Hacking Conference

    You are a bodyhacker. Yes, you. Bodyhackers come in all shapes, sizes, and colors. Even “normal” ones. That’s because bodyhacking isn’t just about appearances. It can relate to inward reflection, chemical…

  • Publications

    The Future of Shopping is Magic

    In a 1963 episode of The Jetsons, Jane Jetson has been invited to the theatre. To choose her outfit for the evening, Jane enlists the help of her daughter, Judy, and a…

  • Podcasts

    Pete Forde of ItsMe: Avatars for Everyone!

    While most of us may be used to the idea of maintaining a digital persona on platforms like Facebook and Instagram, the idea of stepping inside these virtual worlds seems—well—out of…