Browsing Tag

Virtual Reality

    InStore: An Immersive Event on the Future of Retail

    Websites are behaving more like stores, and stores are behaving more like websites. Whether it’s mobile ordering or interactive mirrors, retailers are innovating to offer rich experiences that dissolve the distinction between bricks and clicks.

    As the line between digital and physical continues to blur in all aspects of life, we’re asking, what are the implications for retail? What will the store of the future look like? How and where will the customer of tomorrow shop? In reply, Electric Runway has teamed up with Digital Main Streetthe City of Toronto, ModiFace and the Design Exchange, to bring you InStore: an immersive event on the future of retail.

    This evening event will take place in two parts designed to offer a balance of experience and education. Part one is an immersive, high-tech, high-touch retail showroom, featuring displays from ModiFace, Klothed, Kinetic Cafe, Jam3, CALA, Metavrse, and more. Attendees are invited to wander through and interact with a selection of next-generation retail technologies, including augmented reality mirrors and digital retail touchpoints.

    Part two is a short series of spotlight chats hosted by fashion tech journalist Amanda Cosco. Industry leaders will share insight into ideas of augmented retail, v-commerce, and how artificial intelligence (AI) will change how we shop. Forget the word omnichannel—this ain’t your momma’s retail conference.

    Catering by Daniel et Daniel

    Styling by Christian Dare

    Music by DJ Maya Killtron

    **UPDATE** Our full agenda is now live. Check it out! 

  • Body Hacking Conference

    You are a bodyhacker. Yes, you. Bodyhackers come in all shapes, sizes, and colors. Even “normal” ones. That’s because bodyhacking isn’t just about appearances. It can relate to inward reflection, chemical…

  • Publications

    The Future of Shopping is Magic

    In a 1963 episode of The Jetsons, Jane Jetson has been invited to the theatre. To choose her outfit for the evening, Jane enlists the help of her daughter, Judy, and a…

  • Podcasts

    Pete Forde of ItsMe: Avatars for Everyone!

    While most of us may be used to the idea of maintaining a digital persona on platforms like Facebook and Instagram, the idea of stepping inside these virtual worlds seems—well—out of…

  • Podcasts

    #MBFW Russia Recap Episode (Part 1 of 2)

    Earlier this month, Electric Runway traveled to Moscow for Mercedes-Benz Fashion Week to find out what’s happening in Russia in terms of fashion tech. Above is part one of our two-part…

  • Press

    Toronto’s Tech Arcade Covered in Betakit

    At the Tract 9 technology and design incubator, the Toronto community has a chance to try out the latest in virtual reality through a VR arcade. Tract 9 teamed up with…

  • Read

    A Guide to Fashion and Virtual Reality

    Tomorrow, I’m speaking on a panel in Toronto’s west-end on virtual and augmented reality as it pertains to the fashion and beauty industries (view the event listing here). Ahead of this…

  • VRTO: Virtual & Augmented Reality World Conference Expo 2016

    A unique, international exhibition and professional conference exploring arts, culture and science through immersive technologies. The VRTO Virtual & Augmented Reality World Conference & Expo is a unique event featuring two…

  • FashTechTV

    Inside AWE 2016

    New vlog is up! Amanda Cosco takes you inside Augmented World Expo 2016, one of the largest events in North America exploring virtual and augmented reality + wearable tech.…

  • Augmented World Expo

    Augmented World Expo (AWE) is the world’s largest conference and expo for professionals focused on giving people real superpowers through Augmented Reality, Virtual Reality and Wearable Technology. This year’s event takes…