Alexa, Do I Look Fat in this Dress??

Amazon users will have another reason to converse with their Echo Look. Yesterday, the company announced a new beta feature where Alexa provides real-time feedback on an outfit. Users can ask, “Alexa, how do I look?” or “How can I look better?” or even “Compliment my Outfit” and receive smart, specific, and fun styling advice. The Echo Look will snap your picture and provide a response in ten seconds, in a way outsourcing the age-old question (“honey do I look fat in this dress?”) to a machine.

This Beta feedback feature on the Echo Look is just another way Amazon is attempting to act as a personal stylist and secure your fashion dollars. By capturing more and more images of people’s #OOTDs, Amazon is gathering valuable body data which will no doubt soon be used for virtual styling.

A year ago, Amazon acquired 3D Body Labs, a company that aims to create true-to-life 3d body models to support various 2b2 software applications, including virtually trying on clothes or photorealistic avatars for gaming.

What do you think of the Echo Look’s new features? Let us know on Twitter @Electric_Runway or leave us a comment below.

Amanda Cosco
Amanda is a freelance journalist and consultant focused on the intersection of fashion and technology and the founder of Electric Runway.

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