In this episode of the Electric Runway podcast, journalist Amanda Cosco interviews Karim Roushdy, the founder of Meraya. Meraya is an augmented reality app for trying on accessories. The app leverages facial recognition technology as well as artificial intelligence to enhance the purchase experience by allowing customers to visualize what products are going to look like before they purchase them online. While Meraya may have started with bowties and jewellery, in the future it will focus on eyewear. Listen to learn about the challenges of launching a new AR app in an increasingly crowded market, as well as the opportunities for overcoming pain-points in the purchase experience.