Amanda Cosco

Image of Mark Zuckerberg and Eva Chen as avatars modelling clothing options from the avatar store
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Meta Wants to Sell you Digital Fashion

In case you missed the news last week, Meta announced it's going to open up a digital clothing store where you can purchase outfits for your avatars. Dubbed the "Meta Avatars Store," this virtual retail space will sell items from fashion…
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Trying on shoes in augmented reality on Amazon
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Amazon Unveils Virtual Try-on for Footwear

Retail giant Amazon is delving deeper into augmented reality with the rollout of its virtual try-on for sneakers. The new feature, available within the Amazon app for iOS users, lets you visualize how sneakers from New Balance, Adidas, Reebok, Puma,…
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How a Festival Fashion Brand Turned to Digital Wearables and NFTs to Stay Relevant During the Pandemic

They say that necessity is the mother of invention, which may explain why a crop of emerging fashion designers who were just starting out at the onset of the pandemic were able to innovate the way they reach their community…
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Burberry Launches AR Shopping Feature

In celebration of the Lola bag, Burberry has launched a new augmented reality (AR) functionality on Burberry.com which allows customers to virtually place a true-to-scale model of the signature bag within their environment. Users can scan their surroundings with their…
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Tommy Hilfiger Launches its own Game on Roblox

American brand Tommy Hilfiger has launched its own game inside the Roblox platform. Tommy Play dubbs itself "a city reimagined, rediscovered and replayed," where gamers are invited to collect Tommy Tokens to exchange for items like windbreakers, t-shirts, tank tops,…
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Can eCommerce be a Metaverse Experience?

Our guest today is Christine Marzano, a fashion-tech entrepreneur who just raised $5.6 million in funding for her startup BODS. She counts celebrities and activists like Karlie Kloss as investors. BODS is on a mission to transform online shopping into…
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