Amanda Cosco, Author at Electric Runway

On June 9, 2022
By Amanda Cosco
Comments Off on How a Festival Fashion Brand Turned to Digital Wearables and NFTs to Stay Relevant During the Pandemic

How a Festival Fashion Brand Turned to Digital Wearables and NFTs to Stay Relevant During the Pandemic

They say that necessity is the mother of invention, which may explain why a crop of emerging fashion designers who were just starting out at the onset of the pandemic were able to innovate the way they reach their community…

Press Release

On June 9, 2022
By Amanda Cosco
Comments Off on Burberry Launches AR Shopping Feature

Burberry Launches AR Shopping Feature

In celebration of the Lola bag, Burberry has launched a new augmented reality (AR) functionality on Burberry.com which allows customers to virtually place a true-to-scale model of the signature bag within their environment. Users can scan their surroundings with their…

Web 3

On June 9, 2022
By Amanda Cosco
Comments Off on Tommy Hilfiger Launches its own Game on Roblox

Tommy Hilfiger Launches its own Game on Roblox

American brand Tommy Hilfiger has launched its own game inside the Roblox platform. Tommy Play dubbs itself "a city reimagined, rediscovered and replayed," where gamers are invited to collect Tommy Tokens to exchange for items like windbreakers, t-shirts, tank tops,…

Podcasts

On May 24, 2022
By Amanda Cosco
Comments Off on Can eCommerce be a Metaverse Experience?

Can eCommerce be a Metaverse Experience?

Our guest today is Christine Marzano, a fashion-tech entrepreneur who just raised $5.6 million in funding for her startup BODS. She counts celebrities and activists like Karlie Kloss as investors. BODS is on a mission to transform online shopping into…

News

On May 23, 2022
By Amanda Cosco
Comments Off on Gary James McQueen Releases a Virtual Crown for Her Majesty the Queen’s Platinum Jubilee

Gary James McQueen Releases a Virtual Crown for Her Majesty the Queen’s Platinum Jubilee

If we learned anything from Netflix's The Crown, it's that being royalty isn't easy. A new augmented reality filter from British digital artist Gary James McQueen lets anyone with a mobile phone and internet connection try on the role, if only…

Podcasts

On April 28, 2022
By Amanda Cosco
Comments Off on This Rihanna-Backed Startup is using Machine Learning to Innovate Fit

This Rihanna-Backed Startup is using Machine Learning to Innovate Fit

There is no shortage of software trying to serve the fashion industry, but few products really understand the industry itself. A crop of startups throughout the world are all trying to solve the problem of fit when it comes to…

Podcasts

On April 13, 2022
By Amanda Cosco
Comments Off on Merging Style and Science to Optimize Tailoring for the Modern World

Merging Style and Science to Optimize Tailoring for the Modern World

Here’s a question for apparel retailers: how do you close more sales with shoppers and ensure they don’t return the items they purchase from your store? Answer: make sure they’re happy with the experience and the product they ended up…

Podcasts

On April 5, 2022
By Amanda Cosco
Comments Off on Disabled AF: How to Build Inclusivity into the Internet of the Future

Disabled AF: How to Build Inclusivity into the Internet of the Future

The metaverse continues to present narratives of transcendence, where people can be whoever they want to be despite their physical limitations. But as we continue to build the internet of tomorrow, it’s important to pause and ask, who is being…

Podcasts

On March 16, 2022
By Amanda Cosco
Comments Off on A Metaverse just for Fashion: Inside Semblance World

A Metaverse just for Fashion: Inside Semblance World

Lately, it seems conversations everywhere end up at the metaverse and web 3. And while fashion is definitely playing in this space, we’re starting to see metaverses emerge that are specifically for fashion. My guest today is Badrriya Henry, the…