Stories — Electric Runway

On May 16, 2023
By Amanda Cosco
Comments Off on Snap’s Snapback: From Puking Rainbows to Enterprise Evolution

Snap’s Snapback: From Puking Rainbows to Enterprise Evolution

Snap has come a long way from puking rainbows. The company has been steadily developing its artificial intelligence and augmented reality technologies for years, and is now rolling out a B2B SaaS offering for retailers and merchants. ARES, or Augmented…

Podcasts

On May 2, 2023
By Amanda Cosco
Comments Off on In a World of Greenwashing, Modern Meadow is the Real Deal

In a World of Greenwashing, Modern Meadow is the Real Deal

Advancements in science have opened up new possibilities for fashion manufacturing. One promising application of biotechnology in the textile industry is the development of lab-grown or "cultured" materials such as leather and silk. These materials are created by growing cells…

Podcasts

On April 25, 2023
By Amanda Cosco
Comments Off on Smart Solutions For Sun Protection: Innovating Fabrics for the Future

Smart Solutions For Sun Protection: Innovating Fabrics for the Future

When we think of smart fabrics, we often think of fabrics with sensors inside them meant to monitor our body's activity or temperature, but not all innovations in fabrication are digital. In fact, most of the time they're chemical. Today's guest…

News

On April 21, 2023
By Amanda Cosco
Comments Off on Everything Fashion, Retail & Digital Identity Announced at Snap’s Partner Summit

Everything Fashion, Retail & Digital Identity Announced at Snap’s Partner Summit

We're in Santa Monica covering Snap's Partner Summit. Follow Electric Runway on Twitter and Instagram for real-time updates. In the past few years, Snap Inc. has made its plans to double down on the augmented reality category more explicit than…

Podcasts

On March 30, 2023
By Amanda Cosco
Comments Off on Fashion Beyond the Boarders of Reality: In Conversation with The Fabricant’s Amber Jae Slooten

Fashion Beyond the Boarders of Reality: In Conversation with The Fabricant’s Amber Jae Slooten

By now, we're all a little weary of talking about digital fashion, and the trend has certainly seen its peak in the hype cycle of emerging technology. By digital fashion, we're talking about fashion that exists only digitally and not…

News Read

On March 23, 2023
By Amanda Cosco
Comments Off on Snap Rolls Out Suite of Enterprise Tools Aimed at Enhancing Retail

Snap Rolls Out Suite of Enterprise Tools Aimed at Enhancing Retail

Over 250 million people engage with augmented reality every day on Snapchat, but a recent announcement by the app's parent company indicates Snap Inc. is deepening its relationship with retail. This morning, Snap revealed it will extend its technology and…

Podcasts

On February 21, 2023
By Amanda Cosco
Comments Off on Virtual Stores | In Conversation with Emperia VR

Virtual Stores | In Conversation with Emperia VR

During the pandemic, retailers and brands had to transition quickly to digital to continue to do business, and the fashion industry was no exception. A number of brands like Puma and retailers like Selfridges experimented with virtual showrooms—which are defined…

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On February 5, 2023
By Amanda Cosco
Comments Off on Clara Daguin Collaborates with DressX for Paris Fashion Week

Clara Daguin Collaborates with DressX for Paris Fashion Week

For those who've been reading Electric Runway for some time, the name Clara Daguin will be familiar. We first met the designer at Fashion Tech Berlin in the summer of 2016 and have been following her otherworldly creations ever since.…

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On February 1, 2023
By Amanda Cosco
Comments Off on An Upcoming Talk on Circularity in Fashion

An Upcoming Talk on Circularity in Fashion

Electric Runway Founder Amanda Cosco is looking forward to sharing her insights an expertise at an upcoming talk at George Brown College in Toronto. The panel will be discussing the value of goods in the circular economy. Attendees can expect…