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Lectra’s Ideation Los Angeles

Electric Runway was on the scene at FIDM (the Fashion Institute of Design and Merchandising) for Ideation Los Angeles, an event put on by Lectra. For those who aren't familiar, Lectra is a leading player in the fashion, automotive, and…
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Trying a 3D Body Scanning App for Custom Jeans: Unspun

Creating a 3D body scan may be the future of shopping for fashion online. Combined with artificial intelligence, 3D body scanning is digitizing the made-to-measure process. In this video, fashion innovation journalist Amanda Cosco shares her experience creating a customized…
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November 2022 Fashion Innovation Roundup

Welcome to the Fashion Innovation Round-up, a monthly summary of the most salient stories at the intersection of fashion and technology. Executive Summary As the holiday season kicks off, marketing campaigns are in full swing. Despite the ongoing crypto crash, …
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October 2022 Innovation Round-up

Welcome to the Fashion Innovation Round-up, a monthly summary of the most salient stories at the intersection of fashion and technology. Executive Summary The spookiest thing about October this year had nothing to do with Halloween. It was the price…
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Augmented Reality as a Driver for Social Commerce | Interview with Snap Canada at Elevate

Augmented reality has the power to drive social commerce and move the needle for retailers. In this interview, Electric Runway founder Amanda Cosco interviews Matt Bolivar, the Retail Vertical Lead for Snap (Snapchat) Canada. Their conversation touches on the kinds…
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Tech Takes Over New York Fashion Week

Technology has always played an interesting role at New York Fashion Week, but this September it seems the headlines were dominated by news of augmented reality filters, NFT drops, and collaborations with gaming platforms. Technology continues to play a role…
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