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Electric Runway
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Press
  • On July 24, 2015
  • By Amanda Cosco
  • 0 Comments

Maker Festival Kicks off with Electric Runway, Boldly Mixing Tech with Fashion

[caption id="attachment_2412" align="alignnone" width="1018"] Lindy Wilkins shows off the peacock costume she made as part of her design duo Little Dada for the Maker Festival launch party in Toronto. The LED-lined outfit was an ode to the peacock that escaped…
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Publications
  • On July 17, 2015
  • By Amanda Cosco
  • 0 Comments

Toronto Exhibit Explores How Sports Synthesize Fashion and Function

For more than a hundred years, sports have been synthesizing fashion and function to offer garments that stretch the limits of what we demand from our clothing. At the same time, sport signifies lifestyle and inspires fashion well beyond the…
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Press
  • On July 17, 2015
  • By Amanda Cosco
  • 0 Comments

Q&A with Electric Runway Curator Amanda Cosco on wearables on the runway

Ahead of Electric Runway's launch party, MaRS Discovery District reached out to find out what people could expect from this much-anticipated first-of-its-kind fashion tech show in Toronto. They published this article plus Q&A on their website. Cellphone holsters and belt clips…
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Publications
  • On July 14, 2015
  • By Amanda Cosco
  • 0 Comments

New Fashion App Wants to Bridge the Gap Between the Styles you see and the Clothing you Shop

“Where did you get that?” It’s a question cooed at parties and in powder rooms, often asked by women, the tone edged with both envy and admiration. What if there was an app for that? A new Canadian fashion tech startup wants to bridge…
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Press
  • On July 1, 2015
  • By Amanda Cosco
  • 0 Comments

Electric Runway Shows How Far We’ve Come with Fashion Technology

Our launch party and future fashion runway show was covered by Tech Vibes. Here's a snippet: Technology has always sought to find a blend with clothing. Just think of the Star Trek communicator badge introduced in The Next Generation; members…
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Publications
  • On June 28, 2015
  • By Amanda Cosco
  • 0 Comments

Canine Connection Goes to a Whole New, High-Tech Level

WEAR­ABLES SUCH AS PET CAMS & AC­TIV­ITY TRACK­ERS OF­FER WAYS TO KEEP TABS ON FIDO The In­ter­net of Things prom­ises to dig­i­tize ev­ery­thing from our fridges to our ther­mostats — and even our pets are get­ting the con­nected treat­ment. Wear­able…
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Publications
  • On June 26, 2015
  • By Amanda Cosco
  • 0 Comments

Hexoskin Partners with Best Buy Canada to Offer Smart Garments to the Masses

If you thought wearable technology was going to stop at the wrist, you had it all wrong. This morning, Montréal -based Hexoskin announced it will be teaming up with Best Buy Canada to make its product widely available to the Canadian public. The company’s biometric shirt, which…
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Publications
  • On May 22, 2015
  • By Amanda Cosco
  • 1 Comment

Celebrating the Circus Stage of Wearable Technology

[caption id="attachment_727" align="alignnone" width="1024"] Fire and Glow Performer Bex spins hula hoops with every part of her body while they flash, blur, accelerate, and push specially placed sensors. Clothing by Masha Ruginets of Masha Apparel, technology by Ian Parker of…
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Publications
  • On May 7, 2015
  • By Amanda Cosco
  • 0 Comments

ElektroCouture Puts a Bit of Burning Man Into Everyday Wardrobes

It’s hard to escape the fact that Burning Man is happening right now. Thousands have geared up for nine days in the Nevada desert; In addition to packing survival essentials, attendees will pilgrimage with costumes they’ve sewed, soldered, and programmed all year.…
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Amazing otherworldly collaboration 🗡📖👽 # Amazing otherworldly collaboration 🗡📖👽 #Repost @irisvanherpen ・・・ A dream to craft this custom look for cosmic @Grimes for this year's Met Gala🖤 The ‘Bene Gesserit‘ look is inspired by a distant future and the Bene Gesserit cult and is made from silver liquid silicone that is hand-casted into a mirror finished laser-cut labyrinth. From the intricate bodice, twenty-six meters of dramatically draped silk is intertwining through the mirrored waves, floating down organically to be hand pleated and gradient-dyed from white to black. Cherishing conservation ~ in November this custom creation will be auctioned with @Sothebys and the proceeds will fully be donated to the @AmazonConservation Association and the @RainforestTrust . Special thanks to @lauren_amos and @turnerturner #irisvanherpen #metgala #grimes #hautecouture
#Repost @sarashakeel ・・・ Forever 🙏🏽 🤲🏽 . This event changed the course of history! Especially for the Muslim community! I hope we learn that no religion would do this or preach hatred! It’s the human brain that is toxic not the belief ! . Collage CollageArt SaraShakeel PhotoCourtesy @harpersbazaarus . . . #prayers #love #pray #neverforget #patience #respect #hope #neverforget911
Virtual idol Ha Jiang just inked a major record de Virtual idol Ha Jiang just inked a major record deal with Whet, Warner Music Group’s pan-Asian dance label in China. She only exists online, yet she has a massive following and fans are engaged with her everyday life 😮 #virtualhuman #idol #china #virtualidol #virtualidols #digitalinfluencer #digitalculture #future #futurism #music
NEW on the podcast, we sit down with sustainabilit NEW on the podcast, we sit down with sustainability and social impact advocate @mrpatrickduffy 🎙He shares how he’s leveraging his network (and good looks 🙋🏻‍♂️) to raise awareness about climate change and influence a new generation of change makers 🌎 🔗 in bio for the full episode #fashion #sustainability #sustainablefashion #thirsttrap #thirdttrapforgood #fashionpodcast #fashioninnovation #ecofashion #whomademyclothes #fashionrevolution #ethicalfashion #slowfashion #fairfashion #sustainablestyle #consciousfashion
Messaging mayhem 📣⁠ ⁠ Luxury jeweler Tiffan Messaging mayhem 📣⁠ ⁠ Luxury jeweler Tiffanys is facing a backlash as the brand's latest campaign slogan rubbed some people the wrong way.⁠ ⁠ "Not your Mother's Tiffany" is meant to reach a "more modern" (read: younger) demographic, but in doing so, the brand has alienated a generation of clientele who have bolstered the company for the past fifty years. ⁠ ⁠ "Leave my mother out of this" someone wrote on posters in a New York City subway. ⁠ ⁠ On Instagram, the brand's followers also voiced their opinions: ⁠ ⁠ “As a mother who has spent the last 15 months working from home and homeschooling my daughters at the same time I feel really offended by your campaign. Mothers all over the world have been hit particularly hard by the pandemic—I am not sure this is [the] right moment to diminish us (it obviously never is). If it wouldn't hurt my husband I would take off my Tiffany's wedding band and my Tiffany's engagement ring right now,” Instagram user @drea_steiner commented.⁠ ⁠ “As a mum and older woman you're saying you don't need me as a customer anymore,” @mexwinder commented. ⁠ ⁠ Is the rebranding attempt ageist? What do you think? ⁠ ⁠ ⁠ #messaging #marketing #marketingcampaigns #fashion #lifestyle #beauty #jewellery #jewelry #tiffanys ⁠ #highcapturemarketing #marketingstrategy #branding #brandstrategy
Canadian athleisure brand Lululemon is making yoga Canadian athleisure brand Lululemon is making yoga accessories from mushrooms 🍄 The items, including a yoga mat, a yoga bag, and a duffle bag, are being produced in partnership with Bolt Threads, and will go on sale in early 2022. ⁠⁠ ⁠⁠ 🔗 in bio for full story ⁠⁠ ⁠⁠ #mylo #mushroomleather #sustainablematerials #materialscience #sustainability #sustainablefashion⁠⁠ #cleanairnow #actonclimate #go100percent⁠⁠ #ethicalfashion #slowfashion #ecofashion #fashion #sustainable #ecofriendly #fashionrevolution #sustainablestyle
Who said digital fashion was just a fad? Congratul Who said digital fashion was just a fad? Congratulations to our friends at @dressx for raising $2 million in funding! 💰🚀 ⁠ ⁠ Learn more via the link in our bio 🔗⁠ ⁠ #femalefounder #femalefounders #fashiontech #digitalfashion #funding #startups #3D #3DApparel #venturecapital #VC #digtialtransformation #fashion #metaverse #augmentedreality #AR #dressx #dressxcom #digitalfashion ( #📷 @dressx )⁠ ⁠ Media Source: https://www.instagram.com/p/CQ-gLQWn6mJ/⁠
Save the date! July 28th Electric Runway founder A Save the date! July 28th Electric Runway founder Amanda Cosco is participating in a webinar on how virtual try-on and size recommendation tools are transforming fashion and retail 👖👗👚⁠ ⁠ Throughout the pandemic, contactless commerce has transitioned from a nice-to-have to a MUST-have. Retailers that relied on in-person shopping soon found themselves scrambling to up their online presence and augment the shopping experience. This rush towards digital has also seen the rise of fit-tech startups aimed at leveraging the latest scanning technology to improve size recommendations and enhance the user experience. ⁠ ⁠ If you're interested in learning more about the future of the fitting room and how it will impact the future of shopping, sustainability, and supply chains, register for free via the link in our bio 🔗⁠ ⁠ #fashiontech #fittech #digitalfashion #3D #retailtech #startups #contactlesscommerce #ecommerce ⁠ #fashion #marketing #entrepreneur #shopping⁠ ⁠ ⁠ Media Source: https://www.instagram.com/p/CRPWK6mD2BL/⁠ ⁠ 🥳We are excited to introduce you to the first speaker of our upcoming webinar - amanda_cosco, President of electric_runway ⁠ ⁠ Amanda is a leading voice at the intersection of fashion and technology. Amanda’s reporting on digital culture, wearable technology, and smart fashion has been published by WWD, the Toronto Star, the Globe and Mail, AdWeek, and more.⁠ ⁠ Amanda will share her expertise on the importance of adopting technology for a modern-day retailer and the benefits it can offer to your business.⁠ ⁠ We are so excited to have you as a speaker, Amanda! 🚀⁠ ⁠ To register for the webinar👉 click the link in our bio ( #📷 @3dlook_me )
@louboutinworld unveiled their Spring/Summer 2022 @louboutinworld unveiled their Spring/Summer 2022 men’s collection using XR, exploring digital territories with “Loubifuture” 👟 🔗in bio for full story #fashiontech #sneakers #luxury #xr #vr #ar #mixedreality #marketing #luxuryfashion #augmentedreality #digitalfashion #fashion #exploreanewreality #mixedrealitu #seekxr
An NFT art piece by fashion illustrator richard_ha An NFT art piece by fashion illustrator richard_haines⁠ is among the virtual perks offered with accreditation to Paris’ fashion weeks this summer, according to @wwd ⁠ ⁠ 🔗 in bio for full story⁠ ⁠ #nft #digitalfashion #digitalart #virtualfashion #parisfashionweek #pfw #paris #art #artist ⁠ #fashionweek #streetstyle #style #ootd #fashiongram #fashionable #instafashion #fashiondesigner #fashionista #styleinspiration⁠ #illustration #design #instaart #cryptofashion #cryptofashionweek
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