Although digital technology has transformed every aspect of fashion, there are still parts of the industry that remain quite analogue. Take, for example, the fashion sketch. Putting pencil to paper is the first step in bringing a design to life. Before tech packs and renderings, there’s a designer with a sketch pad and a vision.
In order to encourage the next generation of fashion designers, Browzwear, a leading provider of 3D fashion solutions, ran a campaign bringing children’s fashion illustrations to life. The company, which has been around since 1999, encouraged children from around the world to submit their fashion sketches. Leveraging its network of independent designers, Browzwear turned the children’s drawings into true-to-life 3D garments. Children from across the globe were able to witness the power of 3D design and experience how their designer dreams can be realized when equipped with the right tools and technology.
“The sketch is a primal thing we create,” says Avihay Feld, the CEO of Browzwear. He goes onto point out that so many activities in the fashion industry used to require an abundance of time and resources (runway shows, collection presentations, marketing campaigns, etc.). Today, all of this can be done in 3D. “[Browzwear and 3D technology] changes everything,” he says. “We let designers create their own collection in a way that’s completely true-to-life, and if somebody wants to purchase their line, they have the files ready to manufacture. We give creators the tools they need to shine.”
For the children involved in Browzwear’s campaign, the experience was transformative. Charlotte, aged eight, started to cry tears of joy when she saw her sketch rendered in 3D. “She kept saying ‘Oh my God'” her mother, Cherie Zucker, wrote. The pandemic has been tough on everyone, but especially children, who are experiencing social isolation as well as a lack of routine in their life due to school closures. For many families, navigating the transition to online learning has been tough.
“For children, fashion can be a bridge to understanding the self,” says Jonathan Joseph, the founder and CEO of Little Red Fashion, a first-of-its-kind educational technology and publishing platform. “Fashion is a lens through which families can talk about their own history, diverse cultures, learning colours or exploring basic math and science. Fashion is for everyone and is a uniquely interdisciplinary tool through which kids learn any number of skills and adults can broker more complex conversations,” he says.