FashTechTV Archives — Electric Runway

On January 18, 2023
By Amanda Cosco
Comments Off on Trying a 3D Body Scanning App for Custom Jeans: Unspun

Trying a 3D Body Scanning App for Custom Jeans: Unspun

Creating a 3D body scan may be the future of shopping for fashion online. Combined with artificial intelligence, 3D body scanning is digitizing the made-to-measure process. In this video, fashion innovation journalist Amanda Cosco shares her experience creating a customized…

FashTechTV Speaking

On October 27, 2022
By Amanda Cosco
Comments Off on Augmented Reality as a Driver for Social Commerce | Interview with Snap Canada at Elevate

Augmented Reality as a Driver for Social Commerce | Interview with Snap Canada at Elevate

Augmented reality has the power to drive social commerce and move the needle for retailers. In this interview, Electric Runway founder Amanda Cosco interviews Matt Bolivar, the Retail Vertical Lead for Snap (Snapchat) Canada. Their conversation touches on the kinds…

FashTechTV

On September 15, 2022
By Amanda Cosco
Comments Off on Augmented Reality Merchandise: T-Shirts Comes to Life with AR

Augmented Reality Merchandise: T-Shirts Comes to Life with AR

Augmented reality is an innovative way to bring merchandise and marketing materials to life. In this video, fashion futurist Amanda Cosco explores how startups FFFACE ME and FINCH are collaborating to augment fashion with digital technology.

FashTechTV

On March 8, 2022
By Amanda Cosco
Comments Off on What is Digital Fashion?

What is Digital Fashion?

Digital fashion is quickly becoming an asset class, but what exactly is digital fashion? How does it work and what are the use cases? In this video, fashion futurist Amanda Cosco explores the definition of digital fashion as well as…

FashTechTV

On September 8, 2020
By Amanda Cosco
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Are virtual fashion shows the future of fashion week?

Are virtual fashion shows the future of fashion weeks? In this video, Fashion Futurist Amanda Cosco looks at examples of digital catwalk collections that are emerging as an alternative to fashion weeks. In light of COVID-19 and the rising financial…

FashTechTV

On May 19, 2020
By Amanda Cosco
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How Luxury Retailers are using Augmented Reality

By now, many of us may have experienced augmented reality in gaming or through filters on social media, but how are luxury retailers using augmented reality? Stay tuned because in our latest video, we'll share examples of how luxury brands like…

FashTechTV

On April 28, 2020
By Amanda Cosco
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Fashion Brands Selling Virtual Goods

What the heck are virtual goods and which brands are selling them? In this video, digital culture expert Amanda Cosco shares some of her research in this space that hints at the future of clothing and commerce. Watch the video to…

FashTechTV

On January 28, 2020
By Amanda Cosco
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The Future of Retail is Phygital

The National Retail Federation's annual Big Show in New York City is one of the largest retail conferences in North America. For 100 years, tens of thousands of service and software providers for the retail sector have gathered annually to…

FashTechTV

On January 8, 2020
By Amanda Cosco
0 Comments

Muse’s Latest Brain-Sensing Headband Wants to go to bed with you

Long-time readers of Electric Runway will be familiar with InteraXon, the Canadian wearable-tech company that has built a reputation for its award-winning consumer-grade neurotechnology. Their Muse product line—a series of headbands equipped with sensors— offer neuro and biofeedback that respond…