Podcasts Archives — Electric Runway

On February 21, 2023
By Amanda Cosco
Comments Off on Virtual Stores | In Conversation with Emperia VR

Virtual Stores | In Conversation with Emperia VR

During the pandemic, retailers and brands had to transition quickly to digital to continue to do business, and the fashion industry was no exception. A number of brands like Puma and retailers like Selfridges experimented with virtual showrooms—which are defined…

Podcasts

On June 28, 2022
By Amanda Cosco
Comments Off on Creating a New Reality for Fashion: The Dematerialised and Web3 Virtual Goods

Creating a New Reality for Fashion: The Dematerialised and Web3 Virtual Goods

If you’ve been following fashion innovation for the past year, it seems you can’t open up Instagram or read an article without hearing about The Dematerialised. And probably for good reason. The brand is on a mission to create a…

Podcasts Web 3

On June 9, 2022
By Amanda Cosco
Comments Off on How a Festival Fashion Brand Turned to Digital Wearables and NFTs to Stay Relevant During the Pandemic

How a Festival Fashion Brand Turned to Digital Wearables and NFTs to Stay Relevant During the Pandemic

They say that necessity is the mother of invention, which may explain why a crop of emerging fashion designers who were just starting out at the onset of the pandemic were able to innovate the way they reach their community…

Podcasts

On May 24, 2022
By Amanda Cosco
Comments Off on Can eCommerce be a Metaverse Experience?

Can eCommerce be a Metaverse Experience?

Our guest today is Christine Marzano, a fashion-tech entrepreneur who just raised $5.6 million in funding for her startup BODS. She counts celebrities and activists like Karlie Kloss as investors. BODS is on a mission to transform online shopping into…

Podcasts

On April 28, 2022
By Amanda Cosco
Comments Off on This Rihanna-Backed Startup is using Machine Learning to Innovate Fit

This Rihanna-Backed Startup is using Machine Learning to Innovate Fit

There is no shortage of software trying to serve the fashion industry, but few products really understand the industry itself. A crop of startups throughout the world are all trying to solve the problem of fit when it comes to…

Podcasts

On April 13, 2022
By Amanda Cosco
Comments Off on Merging Style and Science to Optimize Tailoring for the Modern World

Merging Style and Science to Optimize Tailoring for the Modern World

Here’s a question for apparel retailers: how do you close more sales with shoppers and ensure they don’t return the items they purchase from your store? Answer: make sure they’re happy with the experience and the product they ended up…

Podcasts

On April 5, 2022
By Amanda Cosco
Comments Off on Disabled AF: How to Build Inclusivity into the Internet of the Future

Disabled AF: How to Build Inclusivity into the Internet of the Future

The metaverse continues to present narratives of transcendence, where people can be whoever they want to be despite their physical limitations. But as we continue to build the internet of tomorrow, it’s important to pause and ask, who is being…

Podcasts

On March 16, 2022
By Amanda Cosco
Comments Off on A Metaverse just for Fashion: Inside Semblance World

A Metaverse just for Fashion: Inside Semblance World

Lately, it seems conversations everywhere end up at the metaverse and web 3. And while fashion is definitely playing in this space, we’re starting to see metaverses emerge that are specifically for fashion. My guest today is Badrriya Henry, the…

Podcasts

On March 1, 2022
By Amanda Cosco
Comments Off on How 3D will Transform Commerce

How 3D will Transform Commerce

We've been hearing about 3D in digital fashion, in creating the metaverse, and even in augmented reality. 3D is defined as photorealistic representations of real-world objects that can be used for a variety of purposes, including retailing, merchandising, assisting sales,…