News Archives — Electric Runway

On May 23, 2022
By Amanda Cosco
Comments Off on Gary James McQueen Releases a Virtual Crown for Her Majesty the Queen’s Platinum Jubilee

Gary James McQueen Releases a Virtual Crown for Her Majesty the Queen’s Platinum Jubilee

If we learned anything from Netflix's The Crown, it's that being royalty isn't easy. A new augmented reality filter from British digital artist Gary James McQueen lets anyone with a mobile phone and internet connection try on the role, if only…

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On June 10, 2020
By Amanda Cosco
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Mercedes-Benz Fashion Week Russia goes Digital

The COVID-19 pandemic has given fashion presentations a much-needed push towards digitization. It may be months before fashion weeks resume as normal, but for many, 'normal' wasn't working. The fashion industry, with its incessant seasons and relentless calendar, is long…

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On March 4, 2020
By Amanda Cosco
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Burberry Rolls Out Augmented Reality Experience

As augmented reality becomes more mainstream, fashion brands are increasingly finding ways to implement the technology to better serve their customers. British luxury brand Burberry has rolled out an augmented reality experience to bring products to life via Google search.…

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On December 2, 2019
By Amanda Cosco
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Attention Emerging Wearable Tech Designers: Last Chance to Enter Digital Made 2

Calling all emerging designers: our friends at Fondazione Mondo Digitale (FMD, or the Digital World Foundation in English) have extended their deadline for the second edition of "Digital Made for Young Fashion Talents." For those who don't know, the FMD…

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On August 23, 2019
By Amanda Cosco
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Save the Date: FashionTech Toronto September Edition

Hey Toronto, do you want the chance to join the ongoing conversation of how emerging technology is impacting the fashion industry in Canada and beyond? Then be sure to check out FashionTech Toronto. Taking place September 10th 6:00 - 8:30…

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On August 22, 2019
By Amanda Cosco
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Don’t Miss WEAR Conference in Toronto

Save the date! October 7th-8th in Toronto Fashion Takes Action presents WEAR—that stands for the World Ethical Apparel Roundtable. The theme this year is purpose meets progress, and a number of stakeholders will gather to discuss the rapid transformation of…

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On August 20, 2019
By Amanda Cosco
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Frank + Oak Hosts Event on Responsible Denim

It's not every day you get to discuss sustainability inside a shopping mall, but that's exactly what I found myself doing last week. On Thursday, Montreal-based menswear (and more recently womenswear) brand Frank + Oak hosted an experiential event and…

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On August 7, 2019
By Genevieve Wright
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Prada Boosts Future Outlook, Invests In In-House Startups

Not typically considered an industry of futurists, fashion’s leading companies have often lagged behind in the tech race. Now - and not a moment too soon - Prada is the second of traditional luxury retailers to sponsor an accelerator program,…

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On July 22, 2019
By Genevieve Wright
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ASOS Employs “Responsible” Shopping Filter: Gimmick or Good Move?

This spring, ASOS replaced its former “Eco Edit” —a small, curated page of more sustainable brand offerings— to what it's now calling the “Responsible Edit.” The latter is a significantly larger collection of 3700 products ranging from clothing to accessories,…