News Archives — Electric Runway

On April 21, 2023
By Amanda Cosco
Comments Off on Everything Fashion, Retail & Digital Identity Announced at Snap’s Partner Summit

Everything Fashion, Retail & Digital Identity Announced at Snap’s Partner Summit

We're in Santa Monica covering Snap's Partner Summit. Follow Electric Runway on Twitter and Instagram for real-time updates. In the past few years, Snap Inc. has made its plans to double down on the augmented reality category more explicit than…

News Read

On March 23, 2023
By Amanda Cosco
Comments Off on Snap Rolls Out Suite of Enterprise Tools Aimed at Enhancing Retail

Snap Rolls Out Suite of Enterprise Tools Aimed at Enhancing Retail

Over 250 million people engage with augmented reality every day on Snapchat, but a recent announcement by the app's parent company indicates Snap Inc. is deepening its relationship with retail. This morning, Snap revealed it will extend its technology and…

News

On May 23, 2022
By Amanda Cosco
Comments Off on Gary James McQueen Releases a Virtual Crown for Her Majesty the Queen’s Platinum Jubilee

Gary James McQueen Releases a Virtual Crown for Her Majesty the Queen’s Platinum Jubilee

If we learned anything from Netflix's The Crown, it's that being royalty isn't easy. A new augmented reality filter from British digital artist Gary James McQueen lets anyone with a mobile phone and internet connection try on the role, if only…

News

On June 10, 2020
By Amanda Cosco
0 Comments

Mercedes-Benz Fashion Week Russia goes Digital

The COVID-19 pandemic has given fashion presentations a much-needed push towards digitization. It may be months before fashion weeks resume as normal, but for many, 'normal' wasn't working. The fashion industry, with its incessant seasons and relentless calendar, is long…

News

On March 4, 2020
By Amanda Cosco
0 Comments

Burberry Rolls Out Augmented Reality Experience

As augmented reality becomes more mainstream, fashion brands are increasingly finding ways to implement the technology to better serve their customers. British luxury brand Burberry has rolled out an augmented reality experience to bring products to life via Google search.…

News

On December 2, 2019
By Amanda Cosco
0 Comments

Attention Emerging Wearable Tech Designers: Last Chance to Enter Digital Made 2

Calling all emerging designers: our friends at Fondazione Mondo Digitale (FMD, or the Digital World Foundation in English) have extended their deadline for the second edition of "Digital Made for Young Fashion Talents." For those who don't know, the FMD…

News

On August 23, 2019
By Amanda Cosco
0 Comments

Save the Date: FashionTech Toronto September Edition

Hey Toronto, do you want the chance to join the ongoing conversation of how emerging technology is impacting the fashion industry in Canada and beyond? Then be sure to check out FashionTech Toronto. Taking place September 10th 6:00 - 8:30…

News

On August 22, 2019
By Amanda Cosco
0 Comments

Don’t Miss WEAR Conference in Toronto

Save the date! October 7th-8th in Toronto Fashion Takes Action presents WEAR—that stands for the World Ethical Apparel Roundtable. The theme this year is purpose meets progress, and a number of stakeholders will gather to discuss the rapid transformation of…

News

On August 20, 2019
By Amanda Cosco
0 Comments

Frank + Oak Hosts Event on Responsible Denim

It's not every day you get to discuss sustainability inside a shopping mall, but that's exactly what I found myself doing last week. On Thursday, Montreal-based menswear (and more recently womenswear) brand Frank + Oak hosted an experiential event and…