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Catch me at Elevate 2022

Conferences are seemingly in full swing again, which means the city of Toronto is welcoming back Elevate Conference. This multi-day event celebrates tech, entrepreneurship, and city-building across Canada and beyond. Electric Runway founder Amanda Cosco will be on stage interviewing…
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July 2022 Fashion Innovation Round-Up

Welcome to the Fashion Innovation Round-up, a monthly summary of the most salient stories at the intersection of fashion and technology. July 2022 Executive Summary While we may be in the dog days of summer, a recent release from Nike…
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June Fashion Innovation Round-up

Welcome to the Fashion Innovation Round-up, a monthly summary of the most salient stories at the intersection of fashion and technology. June 2022 Executive Summary While June is typically a slow month for fashion, this year is an exception to…
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Image of Mark Zuckerberg and Eva Chen as avatars modelling clothing options from the avatar store
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Meta Wants to Sell you Digital Fashion

In case you missed the news last week, Meta announced it's going to open up a digital clothing store where you can purchase outfits for your avatars. Dubbed the "Meta Avatars Store," this virtual retail space will sell items from fashion…
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Trying on shoes in augmented reality on Amazon
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Amazon Unveils Virtual Try-on for Footwear

Retail giant Amazon is delving deeper into augmented reality with the rollout of its virtual try-on for sneakers. The new feature, available within the Amazon app for iOS users, lets you visualize how sneakers from New Balance, Adidas, Reebok, Puma,…
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Burberry Launches AR Shopping Feature

In celebration of the Lola bag, Burberry has launched a new augmented reality (AR) functionality on Burberry.com which allows customers to virtually place a true-to-scale model of the signature bag within their environment. Users can scan their surroundings with their…
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Augmented Amanda on Substack promotion
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Augmented Amanda: A Newsletter on Substack

As the world of fashion technology gets ever more complicated, we aim for ways to streamline and simplify. This is why we've created a newsletter focused specifically on augmented reality for fashion and beauty. It's called Augmented Amanda, and it's…
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