Publications Archives — Electric Runway

On February 7, 2019
By Amanda Cosco
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Canadian Smart Fashion Startup Shoots for the Stars, Lands on the International Space Station

A Canadian wearable tech startup that shot for the stars has successfully landed on the International Space Station. Montreal-based Hexoskin, a leader in smart shirt technology, marked an exciting milestone when its wearable Astroskin, a smart fabric with real-time physiology monitoring,…

Publications

On April 26, 2018
By Amanda Cosco
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Electric Runway featured on NTDTV

We're proud that our coverage of Zara's Augmented Reality app has been featured on NTDTV. Check out the segment below, which pulled from our FashionTech Friday series, a weekly round-up of the latest news in the industry. https://www.youtube.com/watch?v=GfkFh0nQaQI

Publications

On February 7, 2017
By Amanda Cosco
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Cover Girl Launches AI-Driven Customization App

As made-to-order makeup upstarts such as Toronto-based Bite are gathering momentum, beauty brands everywhere are innovating to offer more personalized products and experiences. This month, Cover Girl is officially rolling out its Custom Blend app, a smartphone application that leverages…

Publications

On January 31, 2017
By Amanda Cosco
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ItsMe is a Virtual Identity Company on a Mission to turn Everyone into Avatars

While most of us are used to the idea of maintaining a digital persona on social media platforms such as Facebook and Instagram, the way we convey ourselves in these spaces is limited to video, images, and text. But where…

Publications

On December 23, 2016
By Amanda Cosco
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The Future of Shopping is Magic

In a 1963 episode of The Jetsons, Jane Jetson has been invited to the theatre. To choose her outfit for the evening, Jane enlists the help of her daughter, Judy, and a futuristic projector. From the comfort of the family living…

Publications

On November 30, 2016
By Amanda Cosco
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Oura banks on the future of wellness with its sleep tracking smart ring

Electric Runway founder Amanda Cosco's latest article for Wareable looks at how Oura Ring is taking the lead in the smart jewellery market with €5.2 million in Series A funding from private investors in New York. Head on over to Wareable to…

Publications

On August 11, 2016
By Amanda Cosco
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Talking the Future of Retail with Kit and Ace’s JJ Wilson

Apparel companies are reinventing what it means to engage their customers. If lifestyle brands are about conveying an aesthetic and attitude consumers can aspire to, the next generation of retail is all about creating engaging experiences customers can take part…

Publications

On July 24, 2016
By Amanda Cosco
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WiseWear to be Sold at Saks in September

As the hype of wearables dies down, one thing is clear: companies need their fashion tech offerings to look more like fashion and less like tech. They also need to sell their products in places we typically associate with fashion…

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On July 11, 2016
By Amanda Cosco
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My first article for WWD

I'm so pleased to announce that I've started writing for WWD (Women's Wear Daily). My first article looks at one Stockholm-based startup trying to move fashion tech from prototype to production. Read my coverage of Automat here click click click.