For those who’ve been reading Electric Runway for some time, the name Clara Daguin will be familiar. We first met the designer at Fashion Tech Berlin in the summer of 2016 and have been following her otherworldly creations ever since. This fashion season, Daguin presented her couture collection simultaneously on the catwalk at Paris Fashion Week and in augmented reality on the DRESSX app.
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Named “Cosmic Dance,” the collection includes a series of looks inspired by Tarot, she told Elle Magazine.
‘The idea for this collection was to use Tarot cards and a few of the Major Arcana as the starting point for developing the characters that you will see. So for example you have the Death card, which also means renewal and the cycle of life, so it’s nice to have this sort of symbolism and significance attached to each of the outfits,’
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Five of these looks have been made accessible as “metafashion”— that is, fashion to be worn in mixed reality or “the metaverse”—wherever that may end up being. It’s a move that highlights the importance for both a physical and digital approach to fashion marketing, where the physical runway show is enhanced by augmented reality assets that are more widely accessible.
‘What I like about interactivity is that you’re adding a different sense into the garments. So they’re becoming kind of alive as well. Because they they can change colour, or they can shape shift or transform in a certain way, the wearer or people experiencing them can add new life or an element to the garment and I think that’s really interesting.’ – Clara Daguin to Elle Magazine
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@electric_runway @Clara Daguin makes couture fashion accessible for the masses via augmented reality and @DRESSX #metafashion #virtualfashion #tech #futurism ♬ Flowers – Miley Cyrus
