If you’ve been following fashion innovation for the past year, it seems you can’t open up Instagram or read an article without hearing about The Dematerialised. And probably for good reason.
The brand is on a mission to create a new reality for fashion through experimentational collaborations and campaigns involving digital lifestyle assets, including digital outfits, accessories and footwear.
Recently, the company teamed up with contemporary designer Rebecca Minkoff to offer a number of fashion NFTs. They also partnered with Twig, a FinTech platform and Certified B Corporation to allow people to exchange fashion goods for credits that can be used to shop digital assets.
Our guest in this episode is Adriana Goldenberg, the head of Growth and Metaverse Partnerships for The Dematerialized. Our conversation touches on some of the brand’s recent activations that make up the gray space between digital and physical.
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