Disrupting the Business of Baby Clothes

Today, we’re speaking with Eve Kekeh, the founder of Budlee. Bundlee is a business disrupting the multi-million dollar baby clothes market by enabling parents to rent and then return bundles of clothes for their rapidly growing infants.

We’ve all heard of the sharing economy: that is the concept that highlights the ability —and perhaps the preference—of individuals to rent or borrow goods rather than buy and own them. We already know it’s better for the environment and for our wallets—but is it good business, too?

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Amanda Cosco
Amanda is a freelance journalist and consultant focused on the intersection of fashion and technology and the founder of Electric Runway.

2 Comments

  • Heidi Svane
    Reply

    The company VIGGA in Denmark has done this for many years and is a great profitable business – also KALO Kopenhagen has done this for 3 years now for adults ❤️

    • Amanda Cosco
      Reply

      Hi Heidi, and thanks for your feedback! Great to hear that new sustainable and circular business models are working out in the Nordic countries. I’m seeing it grow more popular in North America, too, with businesses like Rent the Runway and Rent, Frock, Repeat.

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