ElektroCouture presents #MarleneGlows

We’re continually impressed with the house of Elektrocouture, and their latest creation is no exception. In case you haven’t heard, Elektrocouture is one of the only fashion houses in the world producing prêt-à-porter fashion technologies. This means they’re not just creating costumes and concepts, but actually ready-to-wear fashion tech. In addition to brand-building with major companies such as Deutsche Telekom and Premium Exhibitions, Elektrocouture also has fostered relationships with a network of designers, including Anja Dragan. Dragan holds a MA in fashion design from ArtEZ University of the Arts, Arnhem, and has interned for the likes of  Iris van Herpen.

Via the house of Elektrocouture, Dragan has created a stunning dress in honour of Marlene Dietrich. The House of Elektrocouture recently discovered letters from the German singer and actress written to her costume designers describing her vision of a “glowing” dress: “I don’t see how we can hide the wire and bulbs under the petals on the skirt,” she wrote in 1958. “We have to find a way to have the dress glow.”

What’s clear from the letters is that Dietrich was envisioning a dress of the future. Now that we have the technologies to sew electronics into textiles, Elektrocouture tapped Dragan to bring Dietrich’s dream dress to life. To stay updated on #MarleneGlows, follow Elektrocouture on Twitter.


Amanda Cosco
Amanda Cosco is a Fashion Futurist and the founder of Electric Runway

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