Estée Lauder Launches Augmented Reality E-Com Previews Powered by ModiFace

Last week, Estée Lauder, the flagship brand of The Estée Lauder Companies, announced the launch of an augmented reality-based product try-on experience, powered by ModiFace. Users on web and mobile applications can try on product shades on their phone or live video and then shop the products.

“We are delighted by our partnership with ModiFace which has resulted in an incredibly realistic and accurate representation of our products through Augmented Reality technology,” says Stephane de La Faverie, Global Brand President. “We are especially delighted that this capability is provided to our consumers across all platforms, including mobile, web, and tablet, directly on the product page where it can make the biggest impact.”

The Estée Lauder shoppable AR integration incorporates several technology upgrades, including the latest advances in WebGL technology to create unique virtual surfaces to model the textures and finishes of each of the Estée Lauder shades. It also uses ModiFace’s latest generation facial tracking technology to accurately map the contours of the eyes and lips in live video through any webcam.

“Our latest web AR technology combines the latest advances in AI, facial tracking, and computer graphics to result in a realistic, widely usable, and practical application that has been highly optimized for improving the online beauty shopping experience” says Parham Aarabi, Founder and CEO, ModiFace. “We are extremely excited to bring this unique technology to market with Estée Lauder, one of the world’s most renowned beauty brands.

Estée Lauder is the flagship brand of The Estée Lauder Companies Inc. Founded by Estée Lauder, one of the world’s first female entrepreneurs, the brand today continues her legacy of creating the most innovative, sophisticated, high-performance skincare and makeup products and iconic fragrances – all infused with a deep understanding of women’s needs and desires. Today, Estée Lauder engages with women in over 150 countries around the world and at dozens of touch points – from in-store to digital. And each of these relationships consistently reflects Estée’s powerful and authentic woman-to-woman point of view.

ModiFace is the leading creator of intelligent augmented reality technology for the beauty industry, providing customizable AR try-on capability for web/e-commerce, mobile, in-store, and messaging. ModiFace’s patented technology, which is based on over a decade of research at Stanford University, powers over 200 custom augmented reality apps for beauty brands such as Sephora, Estée Lauder, Allergan, L’Oreal, Unilever, and Coty.

Screenshots of me trying on Estée Lauder’s lipstick using ModiFace’s augmented reality technology:

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Amanda Cosco
Amanda Cosco is a Fashion Futurist and the founder of Electric Runway

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