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LDC x INTERLACED: Fashion Gaming Futures

February 25 @ 3:00 am - 5:00 am

Join LDC and Interlaced’s digital panel discussion as we delve into the world of fashion and gaming and look at how it’s becoming mainstream

About this Event

While putting ‘fashion’ and ‘gaming’ in the same sentence two years ago seemed like a typo, in today’s reality fashion’s relationship with gaming is flourishing at an unprecedented pace.

In 2020 alone, fuelled by the effects of the pandemic, brands and retailers took to in-game environments to create utopic destinations that excited and engaged shoppers. Nintendo’s Animal Crossing game took fashion world by storm with its ability for players to customize their avatars’ clothing and accessories. More recently, Balenciaga showcased its latest collection by creating its own game, while Gucci and North Face launched a collab with Pokemon Go.

Elsewhere, we’ve also seen the rise of virtual-only fashion as a big commercial opportunity for brands, designers and consumers. Not to mention it’s a much more sustainable option for all.

We have invited industry leaders in the world of digital-fashion, gaming and e-commerce to address how fashion’s evolving relationship with gaming and discuss how virtual worlds and virtual goods present a real opportunity for stakeholders in the industry.

Please note that by signing up for this event your contact details will be shared with both LDC and INTERLACED.

Speakers:

Kerry Murphy (Founder, The Fabricant)

Kerry is the founder of The Fabricant, a digital fashion house leading the fashion industry towards a new sector of digital-only clothing. His education is in film and visual effects and he worked in the advertising industry for companies like Facebook, Nike, Asics, Under Armour, Playstation, Philips and many more for over a decade, before establishing The Fabricant full-time in 2018 following two-years of technical and business development.

Subham Jain (Founder & Creative Director, XR Couture)

Subham Jain is a Creative Entrepreneur and an Architect. Currently heading XR Couture, the world’s first international digital fashion collection platform. He started XR Couture with an aim to eliminate at least 50% of the waste produced by the fashion industry every year by leveraging the potential of cutting-edge simulation technologies and techniques. Prior to XR Couture, he was an Associate Architect at Edmund Ng Architects, Singapore, where he worked on sustainable building projects. Where he developed skills and experience in communicating contemporary forms and spatial experiences.

Karinna Nobbs (Educator, futurist and founder, The Dematerialised & A Hot Second)

Karinna Nobbs is an Educator, Nowist and Founder. She is a published author, consulting and lecturing globally on retail innovation and the digitalisation of the fashion industry. In 2019 she created HOT:SECOND a circular economy concept store trading physical goods for digital experiences called. In 2020 she co-founded THE DEMATERIALISED, a web 3.0 marketplace for authenticated digital fashion.

Moderated by: Kristina Dimitrova (Founder, INTERLACED)

Kristina Dimitrova is the founder of INTERLACED – a media, consultancy and events platform highlighting the most innovative developments for the future of fashion, retail and beauty. INTERLACED is the space that brings together startups, established companies, academia and the public for discussion about the next wave of the industry. With marketing and strategy background as well as a deep understanding of digital channels, Kristina often curates and speaks at industry events. She is also a guest lecturer at Nottingham Trent University and Fashion Retail Academy, among others, and a jury/mentor for international fashion tech competitions, including Aarhus Walks on Water and The Festival of Curiosity.

Yiota Bouboureka (Founder, Conclify)

Yiota is an entrepreneur by choice. Member of the Female Founder Collective (by Rebecca Minkoff), a graduate from the MIT Enterprise Forum & the Founders Institute. Prior to Conclify, in her early 20s, she was head of production leading a team of 300+ engineers. Her background in computer-science & leadership through Emotional Intelligence combined with her playfulness and knack for innovation led her to the conception of Conclify. Yiota imagines a world of flourishing positive emotions and sustainability ethics and introduces Conclify as the 1st Channel for discovering Sustainable Fashion Brands, Powered by GAMES.

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