By now, we’re all a little weary of talking about digital fashion, and the trend has certainly seen its peak in the hype cycle of emerging technology. By digital fashion, we’re talking about fashion that exists only digitally and not physically, and is meant to be worn on social media, on platforms like Zoom, and inside games.
Our guest today is Amber Jae Slooten, the co-founder and creative director of the Fabricant. The Fabricant is a fashion studio that collaborates with brands and communities to design digital-only items that can be worn on avatars and in augmented reality.
If The Fabricant sounds familiar that’s because we had Kerry Murphy, the company’s founder and CEO, on the show, on back in 2021 at the peak of the digital fashion and NFT hype cycle. Our conversation with Amber touches on where the market is today and how The Fabricant is engaging with brands and consumers to build a lasting business model for digital wearables. We connect on their new project, Wholeland, how their business model differs from competitors like DressX, and how AI will play a role in scaling digital fashion.
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The Fabricant: https://www.thefabricant.com/
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