FiSF Finds a New Home at Bloomingdale’s to Expand Emerging Designer Program

Friends of Electric Runway will have heard us mention Fashion Incubator San Francisco (FiSF) before. For those not familiar, FiSF, with the support of Macy’s, helps fashion designers become growth agents for their business through customized coaching and connections to the San Francisco economic development community.

Last week, FiSF announced a new location on the first floor of Bloomingdale’s in Westfield San Francisco Centre. The new space includes a design and production studio, co-working offices, and conference space for public programming. The Bloomingdale’s space gives FiSF room to grow its programming in 2019, including new mentors, an early-stage business start-up workshop, and a series of pop-up retail shops with access to Bloomingdale’s. 

“The new location provides an opportunity to build a community of design innovators in the centre of the convergence of fashion, retail, and technology”, says Betsy Nelson, FiSF Board President. “We are proud to partner with Macy’s and Bloomingdale’s to support the local fashion and design industry.”

To date, FiSF has scaled 26 businesses and created more than 600 jobs. The non-profit helps entrepreneurs who are serious about scaling their business while supporting the fashion industry’s economic growth and job creation in the San Francisco Bay Area.

Macy’s, one of America’s premier retailers, has been a supporter of FiSF since day one. “We’re so excited to unveil the new home of FiSF and to continue this very special partnership,” says Andrea Schwartz, vice president media relations at Macy’s. “Macy’s is thrilled to have been involved with FiSF from its inception, and we’re proud to continue to support these emerging designers in their new space at Bloomingdale’s.”

To celebrate the partnership, Bloomingdale’s San Francisco will host a charity shopping day on March 14th. FiSF will benefit from 10 percent of sales generated from the use of a special discount card available in-store that day. To learn more about FiSF, follow the link. 

Amanda Cosco
Amanda is a freelance journalist and consultant focused on the intersection of fashion and technology and the founder of Electric Runway.

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