You’ve heard of e-commerce, but what about v-commerce? Shopping in virtual reality is closer than we think. While most VR experiences we’ve seen thus far from fashion brands like Tommy Hilfiger and Topshop are about consuming fashion, what about using VR for producing fashion? In this conversation with Daniel Beauchamp, Head of Virtual Reality at Shopify, we discuss how VR can give more confidence to the online buying experience and provide new ways for engaging with products.
This conversation was recorded at InStore, Electric Runway’s immersive event on the future of retail, which took place in early May in Toronto.