Holograms, Avatars & Eye-Tracking: Conversations from Dx3 Canada

Earlier this spring, I wandered the show floor at Dx3 Canada, Toronto’s largest digital retail conference. For those not familiar with the event, Dx3 looks at the future of technology, digital marketing, and retail. Companies come from all over Canada (and all over the world, for that matter) to network, exhibit, and learn from leading players working at the intersection of retail and technology.

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As I spoke with startups like HoloCube and retail tech giants like Shopify, it became clear to me just how volatile the landscape is at the moment. Everything from payments to advertisements have gone digital, and many companies are still struggling to keep up. At the same time, we’re ushering in a brave new way of engaging consumers. Service is becoming more tailored, targeted, and personalized, which can only be good for customers.

As I revisited these conversations from the show floor, I realized that all of the companies I gravitated towards at Dx3 were changing the way data is captured and presented, as well as transforming the way we see things—whether that’s merchandise on a retail display or even the way we see ourselves.

Tune in to hear my conversations with HoloCube, Selftraits, and Tobbipro. Holocube is a fully integrated 3D projection platform that makes your product look like never before; Selftraits is a Toronto-based company offering custom 3D printed selfies; Tobiipro is a world-leader in eye-tracking tech that’s used for consumer research. Here’s some additional media I made from Dx3 Canada. Enjoy the episode, and let me know what you think in the comments, or by tweeting @Electric_Runway. We’re also on Instagram and Snapchat!

Got turned into a gif today with @selftraits. High jump in my #FutureisFemale sweater on #InternationalWomensDay ✌?

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Amanda Cosco
Amanda Cosco is a Fashion Futurist and the founder of Electric Runway

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