Lately, we’ve been hearing a lot about digital fashion. Whether we’re talking about augmented reality try-on in Snapchat or digital clothing that’s created and sold as art objects and minted as NFTs (that’s non-fungible tokens), the fashion industry is looking more pixellated than ever before.
While the pandemic has caused us to find new use-cases for digital fashion, the truth is that the design process has been digitizing for years. In this episode, fashion futurist Amanda Cosco speaks with Avihay Feld and Osnat Lidor, Browzwear’s CEO and VP of Marketing respectively. Browzwear is the leading provider of 3D fashion software that offers solutions for design, development, and merchandising. Since 1999, Browzwear has been driving digital transformation in the apparel industry through the power of true-to-life 3D prototypes that make it easy for everyone involved in the creation and production of garments to collaborate, iterate, and get items to market faster than ever before.