From eCommerce to wearables, digital innovation has greatly impacted the fashion industry, but how can technology empower a more sustainable fashion future? In episode 120 of the Electric Runway podcast, FashionTech journalist Amanda Cosco sits down with Mikhail Damiani, the CEO and co-founder of Blue Bite. Blue Bite connects brands and consumers by waking up products and bringing them to life with digital technology. In doing so, they transform items like handbags, sneakers, apparel, and even signage into a new channel that engages consumers in ways current channels can’t. Today we delve into how the company is collaborating with brands like Adidas, Bulgari, and Ocean Bottle to help further sustainability efforts. This episode is part of Electric Runway’s ongoing pre-coverage of WEAR—that’s the World Ethical Apparel Roundtable, taking place October 7th-8th in Toronto. To learn more about WEAR, and to receive 15% off your tickets, visit their website and use the discount code ER15.
How Blue Bite Transforms Products into Platforms
