Inside the LA Fashion Film Festival

Today we’re taking you to California to learn all about the recent Los Angeles Fashion Film Festival. So what exactly is a fashion film? If you don’t know, don’t worry, Leslie Bedolla is here to tell us, she’s the founder of LAFFF, a culture initiative advocating for an open, creative and inclusive society through the medium of fashion film. We’re going to take a deep dive into this fairly new medium and explore its potentials, as well as the implications for consumers and brands. We’ll also talk about the synergies for emerging media like augmented and virtual reality and how they could push the boundaries for fashion film.

As promised, we’re sharing some of our favorite selections below. You can watch all of the fashion films on the LAFFF website.

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Amanda Cosco
Amanda is a freelance journalist and consultant focused on the intersection of fashion and technology and the founder of Electric Runway.

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