On May 2, 2017, Electric Runway gathered the fashion and tech communities at Toronto’s Design Exchange for an evening affair to remember. Sponsored by the City of Toronto and augmented reality startup Modiface, InStore aimed to ask what the future of retail will look like in light of emerging technologies such as 3D, augmented reality, and artificial intelligence. In addition to thought leadership presentations and fireside chats with industry experts from Deloitte and Shopify, the evening also featured an interactive exhibition space where attendees could immerse themselves in new-age retail experiences.