Julianna Bass Debuts Consumer-Controlled Colour-Changing Fabric at NYFW

Following a few seasons of flashy tech-on-the-runway, New York Fashion Week may have found its footing when it comes to integrating technology into apparel. 


Guests who attended Julianna Bass‘ show at New York Fashion Week on Saturday would be forgiven if they didn’t notice tech on the runway. That’s because the womenswear designer known for her elegant yet powerful silhouettes took a subtle approach to integrating a colour-changing fabric into her Spring Summer 2018 show. Among the presentation of flocked tulle, fluid sheers, and bold piping, two models walked the runway in colour-changing garments. The first was a white, off-the-shoulder dress with structured pleats that changed colour as it made its way down the catwalk. The second was a tulle gown with a tiered ruffle sleeve with similar pleating.

The high-accuracy responsive textile was developed in partnership with New York-based company LOOMIA, founded by creative technologist Madison MaxeyThe company is quickly making a name for itself as the go-to partner for developing end-to-end solutions for soft goods and apparel. They aim to integrate technology in scalable, comfortable, and repeatable ways. “This is a proof of concept that allows for a high accuracy textile colour change, and is a glimpse into the future of how elegant technology integrations can create magical experiences that exalt a designer’s vision,” says Janett Liriano, CEO of LOOMIA.

The base technologies include thermochromic inks bonded to a LOOMIA electronic layer that can vary degrees to trigger a colour change in areas determined by the designer. The change in degree isn’t felt by the wearer, but is enough to create the reaction needed to reveal the colours intended.

While thermochromic inks have existed for many years, the wearer had no way to control when the colour changed, and designers were limited in their pattern if fabrics were exposed inconsistently to outside weather or body heat.

For these responsive garments, Bass’ materials were dyed with thermochromic inks exactly as they would have been dyed with traditional inks. LOOMIA then bonded their electronic layer behind the dyed pieces, which were then insulated with a flexible fabric-like material that prevents body heat from the wearer to trigger any colour change. Small power sources were integrated into the dress with a soft button to turn the colour change on and off.

Beautiful, feminine & powerful @juliannabass #SS2018

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Although the colour-changing dress isn’t yet commercially available, Bass aims to continue work with LOOMIA to bring the product to market. “This is just a peek into what the future of responsive garments can look like, with pioneering designers like Julianna Bass leading the charge for purposeful and sleek integrations,” says Liriano. “LOOMIA  is excited to be creating the foundational technology to bring those products to market.”

In her artist statement for the collection, Bass sites rapid change in the environment as source of inspiration. “The world is speeding up: in the age of instant gratification, Instagram, and 5G internet, the fashion industry is no exception.”

In a noisy world, the colour-changing dresses show us how silent technology—that is, that is, technology that doesn’t necessarily announce it as such—can be a way of forwarding an artist’s vision in a way that’s more authentic and less gimmicky.

By integrating the colour-changing textile into her collection, Bass provides us with a metaphor for thinking about transition not just within the fashion industry, but in the ever-volatile planet around us.

For more images and video of the show, follow us on Instagram @Electric_Runway.

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Amanda Cosco
Amanda Cosco is a Fashion Futurist and the founder of Electric Runway