Welcome to the Fashion Innovation Round-up, a monthly summary of the most salient stories at the intersection of fashion and technology.
July 2022 Executive Summary
While we may be in the dog days of summer, a recent release from Nike hints at what we can expect from the future of fashion. The AR Genesis hoodie is among the first collectible items released from RTFKT since the virtual goods company was acquired by Nike at the end of 2021. This limited-edition hoodie may look like a regular piece of clothing, but it’s actually embedded with NFC technology (short for near-field communication). When scanned, the hoodie activates an augmented reality experience.
last moments to Forge your AR hoodie⚒️https://t.co/BPdvxwozWW ⏳ pic.twitter.com/uUJJZdFi2Y
— RTFKT (@RTFKT) July 26, 2022
While NFC technology has mainly been adopted for contactless payment, there’s enormous potential for apparel and accessories. If 2021 was the year of NFT technology, 2022 may be shaping up to be the year of NFC.
Digital Fashion
Depop brings virtual thrifting to gaming with the Sims
Nike and RTFKT partner on phygital hoodie
STYLE.ME Partners with XRSPACE for another Digital Fashion Week
Avatars
Meta shared new research toward the realistic simulation of clothes for avatars.
DressX becomes the digital partner of choice for dressing Facebook’s avatars
Gaming
Yeezy Gap and Balenciaga unveil video game experience
NFTs
Augmented Retail
Snapchat Unveils Exclusive Augmented Reality (AR) Shopping Features in Singapore
Conversation on Digital Fashion you may have Missed
TODAY!!! @Electric_Runway @amanda_cosco join us for our 4th Episode – 3PM – set your reminders and don’t miss out on this spaces. #digitalfashion #fashion #techwearables #digitalart https://t.co/zoNFPdYm3k
— WELLDRESSEDSOCIETY (@WDSNFT) July 31, 2022
