On today’s episode of the Electric Runway podcast, fashion tech journalist Amanda Cosco interviews Joy Tang, the founder of Markable. Markable is an advertising technology company on a mission to make all visual content shoppable—from photos to websites and even TV shows. The company leverages artificial intelligence and deep learning to help shoppers find exactly what they’re looking for.
The below image demonstrates how Markables’ technology works. On the left, you see current video ads, which are obtrusive and irrelevant for the viewer. On the right, you can see how Markable’s ad experience is directly related to the content being shown (in this case, SJP in Sex and the City). Markable works with both retailers and publishers to create more seamless content marketing experiences. To check out the technology for yourself in a live demo, click here.
Tang also shares her story of how she went from a secure, well-paying job to launching Markable. Although she enjoyed her work in finance, she really saw a problem that could be solved in fashion, and she’s confident AI can help.