When beauty brand Sephora launched its augmented reality app, Virtual Artist, they required a skilful storyteller to help spread the word. They reached out to Electric Runway to leverage our unique blend of expertise in both the beauty and technology sectors.
We crafted a two-minute video for our YouTube channel taking viewers through the experience of using the app and explaining the technology that powers it.
The video has been viewed more than 22,000 times on YouTube and continues to garner attention from both the AR and beauty communities.