Sometimes, the best person to tell your story isn’t you. While you may know the key marketing messages you want to convey, more often than not, people trust an outside source.
Electric Runway partners with fashion and technology brands and events to provide custom content and coverage. Whether you’re looking for a sharp video that pulls audiences inside your event or a podcast series that aligns with your core themes, we’re here to bring your brand story to life in dynamic ways that make sense for online audiences today.
We work closely with you to determine goals, identify channels, and develop a strategy that amplifies your message and resonates with our audience. The result is something more creative and authentic than a traditional marketing or public relations campaign.
EXAMPLE: "THE STORE OF THE FUTURE" FOR ORDER WITH ME
In November 2015, Order with Me, an on-demand retail platform, wanted to bring more visibility to its futuristic pop-up shop in Chicago. They relied on Electric Runway to amplify their message.
We created a video that highlighted how the store combined the high-touch benefits of brick-and-mortar with the high-tech features of online shopping. The video touched on not just the attractions of the pop-up, but also contextualized it within the conversation of the changing retail landscape. The results? the video has been viewed more than 80,000 times on YouTube with more than 300 likes and comments.
EXAMPLE: AUGMENTED REALITY AT SEPHORA
When beauty brand Sephora launched its augmented reality app, Virtual Artist, they required a skilful storyteller to help spread the word. They reached out to Electric Runway to leverage our unique blend of expertise in both the beauty and technology sectors.
We crafted a two-minute video for our YouTube channel taking viewers through the experience of using the app and explaining the technology that powers it.
The video has been viewed more than 13,000 times on YouTube and continues to garner attention from both the AR and beauty communities.