Electric Runway partners with brands and events to produce custom content and coverage. Whether you’re looking for a YouTube video that takes audiences inside your event or a podcast series that aligns with your company’s core themes, we bring your brand story to life in a way that makes sense for audiences today
EXAMPLE: "THE STORE OF THE FUTURE" FOR ORDER WITH ME
In November 2015, Order with Me, an on-demand retail platform, wanted to bring more visibility to its futuristic pop-up shop in Chicago. They relied on Electric Runway to amplify their message.
We created a video that highlighted how the store combined the high-touch benefits of brick-and-mortar with the high-tech features of online shopping. The video touched on not just the attractions of the pop-up, but also contextualized it within the conversation of the changing retail landscape. The results? the video has been viewed more than 121,000 times on YouTube with more than 400 likes and comments.
EXAMPLE: AUGMENTED REALITY AT SEPHORA
When beauty brand Sephora launched its augmented reality app, Virtual Artist, they required a skilful storyteller to help spread the word. They reached out to Electric Runway to leverage our unique blend of expertise in both the beauty and technology sectors.
We crafted a two-minute video for our YouTube channel taking viewers through the experience of using the app and explaining the technology that powers it.
The video has been viewed more than 22,000 times on YouTube and continues to garner attention from both the AR and beauty communities.