Meet the New Oura Ring

For those of you who’ve been following Electric Runway, you know that we’re huge fans of Oura Ring. We were there when the company received an award at CES, we’ve interviewed their Chief Evangelist on the Electric Runway podcast, and we covered when they raised a new round of funding. Today, the company announced they’ve made some improvements, including a sleeker design.

Oura 2.0 is available in three distinctive design collections, including a rose gold band 😍. New features include one-week battery life, more memory (the ring stores your sleep and activity data), as well as more processing power. Oura can now help you sleep even better by aligning your natural circadian rhythm. It can also deliver your heart-rate and heart rate variability on-demand so you can better understand your state of readiness.

Congrats on the updates and new look, Oura! We can’t wait to see what’s next.

Amanda Cosco
Amanda is a freelance journalist and consultant focused on the intersection of fashion and technology and the founder of Electric Runway.

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