This was Mercedes-Benz Fashion Week Russia

Amanda Cosco takes you inside Mercedes-Benz Fashion Week Russia for an up-close look at how the country is vying for a leadership position on the global fashion tech stage.

Amanda Cosco
Amanda Cosco is a Fashion Futurist and the founder of Electric Runway


  • Max

    I like the way Mercedes-Benz Fashion is becoming a platform for sophisticated designers to meet geek engineers to create new things. To my mind, this will lead to creating an art fashion tech, Anouk Wipprecht like. However, it will take the time to transform those products to fit wearables mass market. That is why the tech adoption process in fashion will not happen as fast as expected. We need more successful cases like Wisewear or Ringly!

    • Amanda Cosco

      True, but wearables have already hit the mass market— think Fitbit + Applewatch. But certainly agree that we’re still at the start when it comes to FashionTech!

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