Nancy Tilbury: “Putting Dreams in Everybody’s Pockets”

On this week’s episode of the Electric Runway podcast, I sit down with Nancy Tilbury of XO. I first met Nancy earlier this year, when I photographed a panel she was speaking on at PCH Highway 1 in San Francisco

When it comes to fashion tech and wearables, Nancy is a visionary, with more than 20 years experience creating content worn on the body. Under the name Studio XO, Nancy along with her creative team have developed a reputation for making one-off costume and performance pieces for the likes of Lady Gaga, the Black Eyed Peas, and Azealia Banks—to name a few.

Now they’re parking the “studio” bit and scaling up under the name XO. With Nancy’s creative vision leading the way, XO is bringing fashion from the stage to the streets, creating wearables that sit at the intersection of fashion, technology, and music for the masses, specifically for generation Z.

The-Black-Eyed-Peas-studio-xo-understandmag

Azealia Banks Mermaid Bra
Image via Wired UK
Azealia Banks Mermaid Bra-2
Image via Studio XO
Lady Gaga Flying Dress
Image via Denzeen

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Amanda Cosco
Amanda is a freelance journalist and consultant focused on the intersection of fashion and technology and the founder of Electric Runway.

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