Welcome to the Fashion Innovation Round-up, a monthly summary of the most salient stories at the intersection of fashion and technology.
Executive Summary
As the holiday season kicks off, marketing campaigns are in full swing. Despite the ongoing crypto crash, recent reports are bullish on the metaverse fashion market size. The collaborations between fashion companies and entertainment platforms continue, and retailing concepts by the likes of Bloomingdale’s and Lacoste make online shopping look more like gaming than ever before. Read on to find out what you need to know that happened in terms of fashion innovation this month…
Digital Fashion
- Zero10 has launched a new digital fashion hub that enables designers, brands, and users to create and wear virtual clothing through augmented reality (AR). The digtal fashion platform encourages users and brands to browse and customize their template library of designs, colors, and materials.
- Adidas has launched an NFT project called “Virtual Gear” that consists of 16 digital jackets designed to be worn by virtual avatars.
- Roblox teams up with the New School of Fashion to produce the first-ever 2022 Metaverse Fashion Trends Report. The report underscores the emphasis on Gen Z’s relationship with their digital identities via gaming. Read the full report here.
- Digital Fashion brand House of Blueberry collabroates with the Sims to release an in-game fashion brand. Over 200 assets will be available in the game for player’s avatars to wear.
- Burberry teams up with Minecraft on collection of in-game clothes, a playable “Burberry x Minecraft universe”, and a range of limited-edition physical garments.
Augmented Reality
- Snap and Amazon team up to offer virtual try-on for eyewear. Their collaboration hints at the future of virtual try-on technology
- GEENEE-AR combines its body-tracking with Stable Diffusion
Retail
- Bloomingdale’s launches a holiday pop-up with Emperia
.@Bloomingdales launches a virtual holiday pop-up in collaboration with @emperiavr: https://t.co/oHQvqHU5Xg #RetailInnovation #RetailTech #VirtualFashion pic.twitter.com/cy9M0lCjkB
— Electric Runway (@Electric_Runway) November 22, 2022
- Lacoste launches virtual store with NFT-holder perks.
- Macy’s hosted a version of its anual Thanksgiving Day parade in the Metaverse
Web 3
- Nike announces the launch of its digital community, Swoosh. The online space aims to be an inclusive digital community and hub for Nike’s virtual creations
- Fashion House Kaimin debuts hybrid physical-digital “Science of Dreams” collection via an in-person spectacle at Samsung’s flagship 837 space in New York
- H&M takes inspiration on the immersive potential of the Metaverse for its holiday fashion collection
- The Fabricant launches Wholeland, a “digital fashion story and visually rich journey of self-discovery that unfolds across 7 chapters”
- Charlotte Tilbury delves deeper into the metaverse with “Charlotte’s Beauty Realm,” a virtual space where players can explore, shop, party, and create a personalized beauty avatar
- L’Oreal Partners with Ready Player Me to Bring Gaming-Inspired Hair & Makeup to Metaverse Avatars
Free Resource:
The Business of Fashion has published its annual State of Fashion Report 2023. Stay tuned to Electric Runway’s YouTube channel for our summary
