November 2022 Fashion Innovation Roundup

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Welcome to the Fashion Innovation Round-up, a monthly summary of the most salient stories at the intersection of fashion and technology.

Executive Summary

As the holiday season kicks off, marketing campaigns are in full swing. Despite the ongoing crypto crash,  recent reports are bullish on the metaverse fashion market size. The collaborations between fashion companies and entertainment platforms continue, and retailing concepts by the likes of Bloomingdale’s and Lacoste make online shopping look more like gaming than ever before. Read on to find out what you need to know that happened in terms of fashion innovation this month… 

Digital Fashion

  • Zero10 has launched a new digital fashion hub that enables designers, brands, and users to create and wear virtual clothing through augmented reality (AR). The digtal fashion platform encourages users and brands to browse and customize their template library of designs, colors, and materials.

  • Roblox teams up with the New School of Fashion to produce the first-ever 2022 Metaverse Fashion Trends Report. The report underscores the emphasis on Gen Z’s relationship with their digital identities via gaming. Read the full report here.  


Augmented Reality



  • Bloomingdale’s launches a holiday pop-up with Emperia

Web 3

Kaimin collection, photo via JONAS GUSTAVSSON

  • The Fabricant launches Wholeland, a “digital fashion story and visually rich journey of self-discovery that unfolds across 7 chapters”

Free Resource:

The Business of Fashion has published its annual State of Fashion Report 2023. Stay tuned to Electric Runway’s YouTube channel for our summary 


Amanda Cosco
Amanda Cosco is a Fashion Futurist and the founder of Electric Runway