Parham Aarabi of ModiFace: “AR Will be Everywhere”

This week on the Electric Runway podcast, Amanda Cosco’s conversation with Parham Aarabi, Founder and CEO of ModiFace, a skin analysis and facial visualization company aiming to change the way we see ourselves.

The ModiFace mirror, which made waves at CES this year, allows users to virtually try on new looks via photo-realistic colour rendering technology. The proximity-based user interface means you can see yourself in real-time as you would look in different shades and styles. Endless palette possibilities are available at the bat of your eyes or a pucker of your lips.

On February 3rd, beauty retailer SEPHORA will announce their virtual artist app powered by ModiFace. The app will connect consumers to lipsticks they love—and ultimately products for purchase. ModiFace estimates the partnership will increase sales by 31%, which is no small feet in the five-hundred billion dollar beauty business.

Here’s how the App Works:

Download the SEPHORA App Yourself:

Available on iTunes here.

Listen on iTunes

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Amanda Cosco
Amanda Cosco is a Fashion Futurist and the founder of Electric Runway

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